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Twin Cities PBS Rebranding: The Dawn of Minnesota PBS

In a significant move for public media in Minnesota, Twin Cities PBS has announced its transformation into Minnesota PBS effective September 1, 2026. This change will see the inclusion of KSMQ, thereby extending its regional services to southern Minnesota, specifically in cities such as Austin, Rochester, and Winona.

This rebranding comes at a crucial moment for public broadcasting, following the loss of federal funding in July 2025, which put the future of KSMQ in jeopardy. With more than 50 years of broadcasting, there was a real fear that without proper funding and support, KSMQ might cease operations, removing a vital source of news and community engagement from the area.

Commitment to Local Broadcasting

The transition to Minnesota PBS signifies a commitment to maintaining access to trustworthy public media, educational resources, and local storytelling. The organization, under its new banner, aims to deliver a diversified range of programming, including regional shows, national PBS programs, comprehensive legislative coverage, and a variety of quality children's content from PBS KIDS. Furthermore, critical alerts related to health and safety will also be a priority.

Sylvia Strobel, the President and CEO of Twin Cities PBS, emphasizes that the new identity of Minnesota PBS will be centered on serving and reflecting the unique perspectives of communities across the state. With this rebrand, Minnesota PBS is poised to become a 'trustworthy neighbor' — an accessible source for local news and entertainment that truly belongs to its viewers.

Honoring History and Looking Forward

Kathleen Harrington, Chair of the KSMQ Board of Directors, expressed gratitude to the viewers and community for their continued support. She stated, "KSMQ has informed, inspired, and strengthened the cultural fabric of the communities we serve for generations. Our transition to Minnesota PBS ensures that we will deliver trusted, local programming for years to come."

The new Minnesota PBS will ensure the continued availability of local programming and expand that availability to nearly 350,000 additional viewers in the newly served areas. The introduction of Minnesota PBS will enhance the viewing experience by providing access to a wider array of PBS offerings, ensuring that southern Minnesota remains vibrant and informed.

What Comes Next?

As the clock ticks down to the rebranding date, viewers are encouraged to stay tuned for updates via MinnesotaPBS.org. Until the official transition, existing programming from both Twin Cities PBS and KSMQ will remain accessible, allowing the audience to enjoy their favorite shows and services uninterrupted.

More details surrounding the operational launching of Minnesota PBS and the exciting developments can be monitored at TPT.org/MinnesotaPBS. This transformation marks a new chapter, not just in the organization’s history, but in the heart of Minnesota's public media landscape.

About Twin Cities PBS

With a rich history spanning nearly 70 years, Twin Cities PBS has been dedicated to enhancing lives and strengthening communities through media. Shifting to Minnesota PBS marks a commitment to continue providing high-quality journalism, engaging community resources, and public broadcasting. The revamped entity will work to deepen viewer understanding of various issues, ultimately nurturing more inclusive and informed communities throughout Minnesota and beyond.