#USA #Los Angeles #Icelandic Glacial #Lance Bass #Cocktail Wars

Icelandic Glacial Partners with E! for 'Cocktail Wars'

Icelandic Glacial, renowned for its premium natural spring water sourced from Iceland’s idyllic Ölfus Spring, has recently been announced as the official water partner for E!’s exciting new mixology competition series, Cocktail Wars. This highly anticipated show will feature ten thrilling episodes hosted by the iconic duo of Lance Bass and Joey Fatone, who are known for their engaging personalities and expertise in the entertainment industry.

A Refreshing Role in Mixology

The collaboration between Icelandic Glacial and Cocktail Wars goes beyond mere product placement; it incorporates the brand's pure, naturally alkaline water into the very fabric of the competition. Contestants will utilize Icelandic Glacial not just for creating their unique cocktails but also for palate refreshing between tastings and staying hydrated throughout the high-pressure challenges.

Purity at Its Core

As the contestants strive to impress a panel of celebrity judges and win the grand prize of $10,000 each episode, the distinctiveness of Icelandic Glacial water shines through. The show highlights its use for crafting crystal-clear ice in designer cocktail molds, showcasing how such a pure ingredient plays a crucial role in producing exemplary drinks.

Michelle Grieco, the VP of Marketing at Icelandic Glacial, expressed enthusiasm about the partnership: "We are thrilled to collaborate with Cocktail Wars and highlight how exceptional water can elevate every cocktail. In the craft of mixology, every ingredient is essential, especially the quality of the water. Our water not only complements the flavors of the cocktails but allows the natural essence of the ingredients to be experienced fully."

The Competition

Cocktail Wars presents a lively competition where America’s most exciting mixologists battle it out in themed challenges that test their creativity and skill. This season promises not only thrilling mixology battles but also features an all-star lineup of celebrity guest judges, including Golden Globe nominee Lauren Graham, Emmy winner Seth Green, and reality TV icons such as Ramona Singer and Sonja Morgan.

The premiere is set for Tuesday, August 18, at 10 p.m. ET/PT, featuring back-to-back episodes. Produced by a talented team, including Texas Crew Productions and Innovative Idea Productions, Cocktail Wars is set to captivate audiences as contestants push their mixology limits.

About Icelandic Glacial

Founded on the principles of purity and a deep respect for nature, Icelandic Glacial offers a premium natural spring water experience, sourced from a protected volcanic spring. Its water, renowned for being light, crisp, and refreshingly clean, is naturally filtered through lava rock, making it one of the purest waters available.

This partnership with E! provides Icelandic Glacial a unique platform to emphasize the significance of quality in all components of mixology. To keep up with trends and insights, you can follow Icelandic Glacial on their official Instagram or visit their website icelandicglacial.com. With this dynamic collaboration, the world can look forward to a show where every sip of cocktail is made with the finest water, proving that great drinks always start with exceptional ingredients.