BOMBAY SAPPHIRE Partners with E1 Racing Series
In a groundbreaking move into the realm of sports entertainment, BOMBAY SAPPHIRE®, the renowned gin brand, has officially teamed up with the E1 Series, recognized as the world’s first all-electric powerboat racing championship. This partnership marks an exciting intersection of innovation, sustainability, and high-speed action, uniting two entities that vibrantly celebrate the beauty of our oceans and commitment to environmental stewardship.
An Electrifying New Chapter
This collaboration positions BOMBAY SAPPHIRE as the Official Gin Partner of the UIM E1 World Championship. The brand will be showcased prominently across various events throughout the championship, aligning itself with some of the most illustrious names from the entertainment industry and sports, including Marc Anthony, Steve Aoki, LeBron James, Virat Kohli, Rafa Nadal, and Will Smith.
Additionally, BOMBAY SAPPHIRE will support Team Brady, owned by the legendary NFL star Tom Brady, and Team Drogba, led by the famous footballer Didier Drogba, adding unique branding opportunities as the racing season unfolds in 2025.
“
This partnership between BOMBAY SAPPHIRE and E1 represents a bold new chapter in our global journey,” states Natasha Curtin, BOMBAY SAPPHIRE's Global VP.
“We aim to bring our 'Step Into The Blue' campaign to life on a truly electrifying international stage.”
The Essence of the Partnership
BOMBAY SAPPHIRE will also introduce its offerings as the Official Cocktail of the E1 Series, featuring refreshing concoctions like BOMBAY SAPPHIRE and tonics and the sparkling BOMBAY SAPPHIRE Lemon cocktails, delighting guests at Ocean Club, E1’s exclusive hospitality venue.
Set against the backdrop of stunning locations such as Lake Maggiore in Italy and the iconic waters of Miami, the partnership between BOMBAY SAPPHIRE and E1 promises a multisensory experience that immerses attendees in breathtaking aquatic scenery. This partnership also marks an evolution in BOMBAY SAPPHIRE's marketing strategy, which recently launched the “Step Into The Blue” global campaign, encouraging individuals to lose themselves in a breathtaking blue universe that emphasizes the brand's role in creating beautiful moments.
Racing with Purpose
E1 stands out as a unique venture that combines fast-paced racing with commitments to community engagement and environmental initiatives. Each participating team includes both male and female pilots selected from the motorsport and powerboat racing arenas. Beyond the thrilling competition, teams are urged to engage with local communities to bolster efforts towards ocean regeneration and preserving aquatic ecosystems.
In a significant move, BOMBAY SAPPHIRE will step in as the Presenting Partner for the E1 Series Blue Impact Championship, aiming to protect aquatic environments and encourage healing of waters in the areas where the championship occurs.
BOMBAY SAPPHIRE has a longstanding priority of protecting the planet, utilizing a unique blend of ten hand-selected botanicals sourced from sustainable suppliers worldwide, the company notes. The distillation process at Laverstoke Mill in England employs a signature vapor infusion technique, accentuating the natural flavors from these botanicals and crafting the gin’s vibrant taste.
Awarded for its environmentally conscious design upon its inception in 2014 and having recently obtained Wildlife Habitat Council certification in 2023, BOMBAY SAPPHIRE continues to uphold its commitment to biodiversity and ecological support.
A Vibrant Future
Rodi Basso, the founder and CEO of E1, remarked,
“The addition of BOMBAY SAPPHIRE as a Championship partner solidifies E1's recognition as a compelling opportunity in global sports and entertainment. Our shared passion for sustainability and the beauty of the oceans aligns perfectly with BOMBAY SAPPHIRE as we redefine what racing on water looks like.”
As this partnership comes to life, BOMBAY SAPPHIRE and E1 are set to deliver unforgettable experiences that celebrate the natural beauty of our planet while providing exhilarating entertainment for sports enthusiasts worldwide. For updates on the partnership and upcoming races, visit
BOMBAY SAPPHIRE’s website or follow them on social media at @BombaySapphire.