wash-plus Unveils Innovative Business Model in Laundry Industry

Innovation in Laundry: wash-plus

In a world increasingly leaning towards sustainability, wash-plus emerges as a pioneer in the laundry industry by introducing a detergent-free washing concept. Founded in 2013 in Urayasu, Chiba, wash-plus aims to reduce environmental impacts while providing high-quality laundry services. Their innovative approach includes specialized laundry facilities, state-of-the-art IoT systems, and a unique washing solution using alkaline ionized water, branded as "wash+ Water."

Business Growth and Evolution

The company's journey began with the launch of "coin laundry wash+" in Urayasu, which quickly became known for its commitment to eco-friendly practices. Since then, wash-plus has continuously evolved, developing a dedicated IoT system named "smart laundry" to optimize laundry processes and enhance the customer experience. Wash-plus reached new heights of acclaim by showcasing their groundbreaking "water-saving washing machine" at the World Expo in Osaka and Kansai 2025, garnering positive reviews and international attention.

Recognizing the importance of adaptability in a rapidly changing business environment, wash-plus has shared its evolving business model in the upcoming publication, "Business Model 3.0 Encyclopedia," set to be released on January 26, 2026. This book continues the legacy of its predecessor, which sold over 130,000 copies and sets a benchmark for business models worldwide.

Looking Ahead: The Future of Sustainable Laundry

The new book will explore themes of "co-creation" and "adaptability," allowing readers to see how various companies, including wash-plus, are transforming business practices in response to societal changes. Notably, wash-plus is dedicated to aligning its operations with 10 of the 17 Sustainable Development Goals (SDGs). By promoting sustainable laundry practices, the company aims to turn everyday chores into impactful actions that contribute to a healthier planet.

For those eager to dive into this innovative subject, the entire book will be available for free online on December 23, 2025, allowing access to full content without any registration required. This release reflects wash-plus’s commitment to sharing knowledge and fostering a community around sustainable practices.

More Than Just Laundry: A Vision for Eco-Friendly Living

At its core, wash-plus is driven by a purpose to create a future that is kind to both people and the planet. Their approach revolves around providing quality laundry services while minimizing ecological footprints through advanced technology. With products like "wash+ Water," they are setting new standards for the industry and reaffirming their position as leaders in sustainable business practices.

Current offerings include not only consumer coin laundry services but also specialized systems for hotels and business facilities through their "wash+ Comfort" and "wash+ on-premises" solutions. These initiatives showcase wash-plus's versatility and commitment to transforming laundry into a more sustainable endeavor.

Recognizing Achievements

wash-plus's innovative efforts have not gone unnoticed. The company has received numerous accolades, including the 2020 Japan Service Award and various IT Award recognitions for their advancements in customer engagement and IoT integration. In 2023, their efforts toward achieving SDG goals earned them a prestigious award in the environmental category from Newsweek Japan.

With the introduction of dynamic pricing models utilizing big data and weather information, wash-plus continues to push the boundaries of conventional laundry concepts, promoting efficiency and customer satisfaction.

Conclusion

As we look toward the future, wash-plus stands firm in its commitment to sustainability and excellence in the laundry industry. With innovative practices and a forward-thinking business model, they are not only changing how we approach laundry but are also playing an essential role in creating a greener planet. Keep an eye on their journey as they prepare to unveil astonishing advancements in their forthcoming book and beyond.