#United States #Madison #Context Networks #River City Amusements #Deep Intelligence Marketing

Context Networks and River City Amusements Develop Digital Advertising Network in Wisconsin

Context Networks, Inc., a pioneering company in programmatic advertising specialized for the gaming industry, has announced a significant expansion of its digital advertising capabilities. Working in partnership with River City Amusements, they are set to roll out a dynamic advertising network across various restaurants and taverns located in West Bend and Milwaukee, Wisconsin. This strategic move marks the introduction of Context Networks' innovative Deep Intelligence Marketing strategy to the state—a unique approach aimed at converting gaming machine screens into high-value advertising spaces.

The New Advertising Landscape

In an exciting development, Context Networks has equipped 15 existing gaming displays with the technology necessary to deliver emotionally engaging, localized advertising campaigns. The partnership anticipates a broad growth trajectory, aiming for an expansion to over 70 venues and more than 340 displays by the upcoming summer. This initiative positions Southeast Wisconsin as a prospective hub for community-driven retail media innovations.

One of the key advantages of this initiative is that it enables local restaurant and tavern owners to tap into lucrative national brand advertising without the need to modify their standard operating procedures. Through the Contextual Promotions Media Network™ (CPMN™), the system utilizes artificial intelligence, machine learning, and real-time behavioral insights to synchronize advertisements with the specific audience, their mood, and the time of day. Additionally, customers can interact with ads via embedded QR codes that facilitate instant redemption of digital coupons directly from their devices.

The backend analytics and targeting capabilities are strengthened by Context Networks' collaboration with Mobiquity Technologies. This partnership ensures that ads not only reach the right audience via gaming machines but also extend their reach to mobile devices and Connected TV (CTV), fostering a cohesive cross-platform engagement experience.

Impact on Local Businesses

Matt Olden, the CEO of Context Networks, emphasized the importance of bars and restaurants as critical community spaces that hold significant, yet largely untapped, advertising potential. He stated, “With Deep Intelligence Marketing, we’re providing consumers with highly relevant brand interactions precisely when they are most engaged—whether they are enjoying a drink or scanning a QR code for a unique local offer.”

The wave of this transformation offers valuable passive income streams to bar and restaurant owners based on screen usage, while both local and national advertisers gain unique access to a concentrated environment of attentive consumers. Businesses within the region focused on breweries, events, and tourism can launch localized campaigns, targeting audiences based on ZIP codes and demographics—allowing them to coexist with broader national advertising strategies.

Opportunities for Marketers

The new deployment also paves the way for marketers in the beverage, rideshare, and lifestyle sectors, thereby living up to their immediate, location-aware engagement needs. Beverage brands can connect directly with patrons at the critical consumption moment, which not only enhances brand loyalty but also encourages sales at the point of service. Rideshare companies can strategically target nightlife hubs, ensuring their advertisements align with spikes in demand.

This expansion underscores the potential of Deep Intelligence Marketing to bring significant brand engagement into media environments that have been overlooked traditionally. Context Networks transforms digital gaming machines into contextual advertising platforms, blending data accuracy with consumer relevance that outmatches conventional out-of-home advertising strategies.

Lester Hahn, CEO of River City Amusements, noted how this advancement serves to modernize Wisconsin’s hospitality sector with easy-to-implement technology that generates revenue instantly, reinforcing that such innovations are crucial for maintaining competitiveness within a rapidly shifting marketplace.

Looking Ahead

As initial deployment progresses and the interest from various advertisers continues to rise, Context Networks has plans to replicate this successful model in additional American markets in the near future. This initiative not only signifies a new chapter for advertising in restaurants and bars but also highlights the potential evolution of community-based marketing strategies that can uplift local economies and enhance consumer experiences.

About River City Amusements

River City Amusements, based in Wisconsin, is known for its deployment and management of modern digital gaming and amusement devices for hospitality venues. Focused on advancing the entertainment landscape, River City Amusements is committed to integrating innovative technologies that elevate customer engagements while simultaneously creating additional revenue streams for local businesses.

About Context Networks

Context Networks, Inc. stands out as a leading programmatic advertising platform delivering efficient, transparent, and secure advertising solutions tailored for the gaming sector. The company’s flagship CPMN™ plays a pivotal role in creating new revenue avenues while enhancing the engagement of guests across gaming infrastructures. By harnessing Deep Intelligence Marketing, Context is on the precipice of redefining retail media, ensuring that each consumer moment unfolds into a remarkable brand experience.