Blokees Steps Up as Exclusive Partner for Ultraman's 60th Anniversary Exhibition
Blokees Takes Center Stage at Ultraman's 60th Anniversary
On July 2, 2025, Shanghai buzzed with excitement as the highly anticipated exhibition "Journey of Light: A Glimpse into Ultraman's 60th Anniversary" held its media preview day. Set to open to the public on July 5, this event features a rich display commemorating the beloved character. Within this prestigious exhibition, Blokees, a renowned Chinese character toy brand, has secured its position as the exclusive strategic partner.
Blokees will showcase a range of new Ultraman model kits alongside nearly 100 unique Ultraman creations by BFC, demonstrating its commitment to the Ultraman franchise. This strong partnership reflects several years of collaboration, which began when Blokees partnered with New Creation, the exclusive licensor for the Ultraman series in mainland China, back in 2021. Since then, Blokees has ventured into the model kit category and gained significant traction among Ultraman enthusiasts.
The brand debuted its first Ultraman Classic model kits in 2022, capturing the hearts of fans and setting the stage for subsequent releases. Over four years, Blokees has created three major product series—HERO10, Legend, and preCOOL—resulting in the launch of over 10 editions and more than 80 model kits that illustrate over 140 distinct Ultraman characters.
While at the exhibition, visitors will encounter nearly 100 BFC artworks celebrating Ultraman in a dedicated showcase area. This makes Blokees the first Chinese brand to present original user creations at the "Ultraman 60th Anniversary Theme Exhibition." These artworks have been crafted by creators from BFC and celebrate the creativity of users through competitions. Visitors to the event will immerse themselves in an imaginative world of model assembly, highlighting the enjoyment of building and the creativity it fosters.
Blokees has always placed a strong emphasis on the BFC creative culture, and continues to host the annual BFC Creative Competition, where participants can present original works constructed from Blokees model kits. Winning entries stand the chance to be showcased internationally alongside Blokees at exhibitions, promoting a vibrant community of creative exchange. As Blokees strengthens its brand and nurtures this community, it reflects its commitment to global engagement and creativity.
With a portfolio of more than 500 patents under its belt, Blokees is geared up to continuously innovate and develop character-driven products meant for consumers worldwide. By embracing an approach focused on attracting a global audience, implementing gradual pricing strategies, and promoting its brands globally, Blokees is set to forge new paths. The exhibition marks an important milestone in this journey, demonstrating how the brand connects with fans and fosters a culture of creativity through its offerings.
Through this collaboration and their impressive display at the Ultraman exhibition, Blokees not only celebrates 60 years of Ultraman but also the creativity and passion of a dedicated fan community that continues to grow and thrive. The future looks promising as Blokees sets out to expand its global outreach and strengthen its foothold in the competitive toy market.