#United States #Christmas #New Albany #Bob Evans #Microdrama

Bob Evans® Debuts 'Christmas at Maple Hollow Inn'

Bob Evans, the well-known refrigerated sides brand, is stepping into the entertainment spotlight with its upcoming microdrama series titled Christmas at Maple Hollow Inn. Set to launch on November 14, 2026, this unique 20-episode series produced in collaboration with Pixie USA, promises to blend holiday cheer with romance over bite-sized episodes that are perfect for social media.

The story centers around a young woman determined to save her family's cherished inn during the busy holiday season. As she races against time, she not only encounters challenges in business but also finds a chance to rekindle an old romance. To win over a skeptical group of investors, she must whip up a spectacular Christmas meal, and what better way to do that than with her favorite Bob Evans products? Expect key ingredients like macaroni cheese and mashed potatoes to play a pivotal role in her culinary endeavors!

Bob Evans aims to connect with its consumers through this innovative storytelling format, marking its first foray into the microdrama genre. With the growing popularity of such formats on platforms like YouTube, Instagram, Facebook, and TikTok, the brand is leveraging social commerce to engage with its audience in fresh and entertaining ways. Through careful planning, promotional material will also make its way to Walmart’s TikTok channel, expanding its reach.

Ciare James, Senior Vice President and Chief Marketing Officer at Bob Evans Farms, emphasizes the brand's long-standing commitment to family-oriented dining, particularly during the holiday season, when shared moments become even more valuable. She states, “Bringing people together is at the heart of Christmas at Maple Hollow Inn,” illustrating how the series reflects Bob Evans' ethos of convenience and comfort in meals.

The microdrama series not only offers entertainment but also emphasizes the convenience Bob Evans can bring to holiday meal preparations. With video snippets that capture warmth, laughter, and cooking, viewers are invited into a festive journey that ensures families can focus on creating memories rather than spending excessive time in the kitchen.

Jonas Barnes, CEO of Pixie USA, shares enthusiasm about the collaboration, noting how it provides an authentic platform for Bob Evans to resonate with its audience. “We aimed to showcase Bob Evans as the unwitting hero of holiday gatherings, reflecting their longstanding legacy in connecting families through warm meals,” he says.

As the holiday season approaches, many families are seeking ways to make meal temptations less daunting without compromising beloved traditions. The Christmas at Maple Hollow Inn series illustrates how Bob Evans offers the perfect solutions, ensuring full plates and happy faces without added stress. With dishes that are easy to prepare yet tasty enough to impress anyone, Bob Evans helps families carve out time to enjoy each other's company rather than feeling overwhelmed by kitchen responsibilities.

For those interested in the series, mark your calendars for November 14 and dive into the festive episodes of Christmas at Maple Hollow Inn. To explore more about their offerings or to find out where to purchase your Bob Evans favorites, visit BobEvansGrocery.com.

With a focus on delivering delicious, farm-inspired meals for over 75 years, Bob Evans is not only a household name due to its refrigerated sides but a cherished part of many family traditions during the season.