#United States #New York #Vivenu #Ticketing Platform #Hometown Soccer

Hometown Soccer Holdings Teams Up with Vivenu

In a strategic move aimed at revolutionizing the ticketing experience for soccer fans, Hometown Soccer Holdings (HSH) has announced its partnership with vivenu, an AI-driven ticketing platform. This collaboration marks a significant milestone as it establishes vivenu as the exclusive ticketing partner for HSH, facilitating modern ticketing technology for multiple MLS NEXT Pro clubs throughout North America.

This integration creates a centralized hub for ticket sales, while still allowing each club to maintain its unique brand identity and user-friendly interface. By streamlining ticketing operations through a single platform, HSH aims to considerably enhance the fan experience, ensuring that ticket purchases are as seamless and efficient as possible.

According to HSH, the decision to select vivenu was influenced by its unique API-first and white-label infrastructure. This end-to-end solution not only manages ticketing but also integrates data and operations centrally, yet tailors them for individual clubs. Each club will operate under its own brand, enabling localized marketing strategies while benefitting from centralized data analytics and ticketing expertise, starting from the launch of new venues.

The real-time capabilities of vivenu’s platform will allow HSH clubs to capitalize on emerging revenue opportunities, ensuring that each organization can personalize its fan experience. By focusing on first-party fan data, HSH can engage sponsors creatively, integrating value-added services directly into the fan experience. This approach seeks to foster a stronger relationship between soccer clubs and their communities by aligning local sentiments with national data insights.

Tom Glick, HSH's CEO, emphasized that the emphasis on fan engagement and satisfaction is crucial for the growth of professional soccer in local markets.