#USA #New York #AdTech #Ogury #Nadav Perry

Ogury Names Nadav Perry as Chief Revenue Officer in the Americas

Ogury, a global leader in ad technology driven by integrated persona intelligence, has announced the strategic appointment of Nadav Perry as the Chief Revenue Officer for the Americas. This significant leadership change is aimed at scaling the company’s growth across the United States, Mexico, and Canada, with Perry now reporting directly to CEO Nicolas Bidon. He will also become an integral member of the company’s Executive Committee.

Nadav Perry joins Ogury with a remarkable background, having spent over 20 years developing leadership roles within global organizations, predominantly in digital media and advertising technology sectors. For the last seven years, he was the Vice President of Global Business Development at Taboola, where he was instrumental in creating and expanding the company's brands and agency-focused business unit, fostering key partnerships with major agencies across the globe. His extensive prior experience at Google, where he held pivotal roles in product strategy and sales for YouTube in EMEA, has equipped him with a wealth of insights that he will bring to his new role at Ogury.

The appointment of Perry comes at a transformative time for the company. Ogury is rapidly expanding its operations and recently launched significant offerings including Connected TV (CTV) capabilities and SONA, an orchestrated suite aimed at enhancing audience engagement across multiple channels. Perry’s unique skill set—particularly his capacity to grow revenue organizations and his deep understanding of artificial intelligence and multichannel advertising—aligns perfectly with Ogury’s aims for expansion in the Americas.

Perry highlighted the pressing challenges facing brands and agencies stemming from the current transformative landscape in advertising, stating, "The industry is evolving rapidly, and brands are finding it harder to deliver consistent, measurable outcomes across all consumer engagement channels. Ogury’s proprietary Persona Intelligence provides the insights needed for effective activation across all stages of the process, something many brands still struggle to achieve. I look forward to working with Ogury to elevate advertisers' results and deliver more predictable impacts."

In addition to his role at Ogury, Perry is known for mentoring startups and speaks frequently at industry conferences and educational events. He volunteers with an NGO focused on mental health support for veterans, showcasing his commitment to social responsibility beyond corporate success.

Nicolas Bidon, CEO of Ogury, praised Perry’s extensive experience, asserting that Perry’s career has always been centered around addressing the challenges brands and agencies encounter, particularly through innovative technologies. Bidon emphasized that Perry's expertise, especially in scaling video advertising businesses, positions Ogury perfectly for its next growth phase in an essential market.

With Nadav Perry at the helm of revenue operations, Ogury is poised not just to enhance its market presence in the Americas but also to drive innovation that caters to the evolving needs of advertisers. As digital marketing becomes increasingly complex, Ogury’s commitment to delivering unified persona-driven strategies distinguishes its offerings in an ever-competitive landscape.

Ogury, founded in 2014, operates across 17 countries with a global workforce of around 500 employees, aiming to empower brands and agencies through intelligent ad solutions. This appointment marks yet another important step in Ogury's journey as it continues to set benchmarks in ad technology and innovation in the advertising space.