#None #RainFocus #Event Management #Virtual Events

RainFocus Named a Leader in Virtual Event Management Platforms

In a significant recognition, RainFocus™ has been distinguished as a Leader in the latest Forrester Wave™ report focused on Virtual Event Management Platforms, released in Q2 2026. This accolade highlights RainFocus's position among the foremost vendors in this competitive space, showcasing its innovative approach to event marketing.

Who is RainFocus?

RainFocus is a leading provider of next-generation event marketing technology that enables organizations to seamlessly manage in-person, virtual, and hybrid events. By consolidating various functionalities, such as sales and marketing technology integrations, into a central platform, RainFocus aims to eliminate technology fragmentation and enhance user experience.

What the Report Found

The Forrester report considered several criteria to evaluate the effectiveness of various virtual event management platforms. RainFocus excelled in the majority of metrics, receiving the highest possible scores in 22 out of 31 criteria assessed. These scores reflect the platform's capacity for excellent data capture, global attendee profiling, and personalized engagement experiences that are crucial for successfully managing large-scale events.

According to the report, "RainFocus' offering is among the most complete in this evaluation. Superior capabilities across multiple areas help clients deliver large-scale, highly customized virtual and hybrid events." This capacity is vital in today's digital landscape where businesses require data-driven insights to foster personalized engagement strategies.

The Advantages of RainFocus

RainFocus approaches virtual events not as isolated occurrences but as integral parts of a broader experiential marketing journey. The platform is designed to unify engagement signals across both physical and virtual formats, thereby enhancing personalization and improving the overall event impact. Some of the standout features of RainFocus include:

• - Unified Event Management: It consolidates management of in-person, virtual, and hybrid events into one platform, simplifying workflow.
• - Advanced Data Insights:RainFocus employs cutting-edge data capture methods and maintains continuous attendee profiles that evolve with each event interaction.
• - Core Agentic AI: This technology elevates engagement by orchestrating interactions in real-time, making each engagement smarter and more purposeful.
• - Business Impact Focus: By leveraging comprehensive analytics, RainFocus turns complex event portfolios into measurable business outcomes, making brands more efficient in their marketing approaches.

Executive Insights

JR Sherman, CEO of RainFocus, remarked, "Being named a Leader signals that businesses today seek not just a data powerhouse for their virtual events, but a platform that integrates engagement signals across the entire customer journey." This perspective emphasizes RainFocus's commitment to bridging the gap between various customer engagement points and facilitating smoother transitions across event types.

Brian Gates, EVP of Strategy and Growth at RainFocus, added that the brand's mission has always been to address the challenges presented by fragmented data in in-person conferences. The transition into virtual and hybrid spheres was a natural progression toward this goal, further solidifying RainFocus's approach to creating unified attendee experiences.

Conclusion

The recognition by Forrester affirms RainFocus's dedication to enhancing the event management landscape through innovative technology and a comprehensive understanding of customer journeys. As enterprises continue to prioritize data-driven strategies in their events, platforms like RainFocus will be crucial in shaping the future of event marketing.

As the demand for sophisticated event management solutions grows, RainFocus stands ready to deliver personalized experiences that resonate with audiences, drive engagement, and ultimately generate measurable outcomes for businesses seeking to elevate their event strategies.