#Japan #Tokyo #POLA #Ballet #NewClassic

POLA Partners with BALLET TheNewClassic

In an exciting development for the performing arts scene, POLA, headquartered in Shinagawa, Tokyo, has announced its role as the main sponsor of the innovative ballet program BALLET TheNewClassic (BTNC). This collaboration aligns POLA with NewClassic, led by CEO Shuhei Horiuchi, which seeks to evolve while respecting traditional values. Together, they aim to interpret the foundations laid by history and create unparalleled new values that resonate with both society and future generations.

A Celebration of Art and Innovation

The upcoming performance series, titled 'POLA presents BALLET TheNewClassic 2026', is set to take place from July 30 to August 2, 2026, at the esteemed New National Theatre in Shibuya, Tokyo. The event will feature a unique theme: 'Rebellion of Refinement'. Through an intricate blend of classic aesthetic beauty and modern creative expression, the performances promise to deliver a transformative experience that transcends conventional viewing practices. Dance techniques, musical composition, and engaging visuals will intertwine, challenging and expanding the way we perceive ballet.

Additionally, as part of the collaboration, POLA will introduce the exclusive 'POLA VIP Seat' experience during all six performances. This limited offering, commemorating POLA's premier skincare line B.A, aims to provide audience members with an exceptional opportunity to immerse themselves in the art closely, enhancing their engagement with the performance. By combining the artistry of ballet with the high standards of POLA, audiences are invited to witness a profound manifestation of beauty and expression.

Event Details and Ticket Information

The series will consist of six performances, scheduled over four days, and ticket sales are anticipated to commence with advance bookings available on April 3, 2026. General sales will follow on April 17, 2026. Attendees can secure their place for this unique blend of culture and artistry through the official website.

• - Show Name: POLA presents BALLET TheNewClassic2026
• - Date: July 30 - August 2, 2026
• - Venue: New National Theatre, Middle Theatre, Shibuya, Tokyo
• - Ticket Link: Click Here

The Vision Behind BALLET TheNewClassic

BALLET TheNewClassic, initiated in 2020 by photographer Yumiko Inoue and ballet dancer Shuhei Horiuchi, merges traditional ballet with contemporary creative innovation. The project draws dancers and artists from various mediums—fashion, music, and art—to explore new forms of beauty and present a 'new classic' that redefines the boundaries of stage art. With its ambition to challenge and expand the possibilities of performing art, BTNC continues to be a revolutionary force in the ballet scene.

Exploring POLA’s Prestige Brand B.A

Committed to the belief that 'human potential is limitless', POLA's B.A brand confronts ideas of beauty and lifestyle in transformative ways. B.A encourages individuals not to be constrained by past or present, aiming instead for their ‘best self’ in the future. Guided by the Bioactive Theory, B.A continuously pursues cutting-edge research and sensorial quality to lead users to rejuvenated, glowing, and plump skin.

The B.A product line includes:

• - B.A Lotion (120mL): ¥23,100 (excl. tax ¥21,000)
• - B.A Milk (80mL): ¥23,100 (excl. tax ¥21,000)
• - B.A Cream (30g): ¥38,500 (excl. tax ¥35,000)

Conclusion

As POLA takes a prominent place as a driving force behind BALLET TheNewClassic, the partnership is poised to create a significant impact on the cultural landscape, allowing for a celebration of artistry that honors tradition while embracing the innovation of the present and future.