The prestigious AmiAmi Figure Awards 2025 have officially been announced by AmiAmi Co., Ltd., headquartered in Bunkyo, Tokyo. This year marks the biggest event yet, celebrating the best-selling figures released or scheduled for release in 2025. The awards are based on proprietary sales data, evaluating figures based on sales quantity and revenue.
Exciting New Categories
In its fifth year, the awards will feature a range of categories designed to showcase the diversity and creativity within the figure collecting community. Returning favorites such as the ‘Scale Figures,’ ‘Mini Figures,’ and ‘Action Figures’ will be joined by fresh additions including the ‘Original Illustration Figures’ and ‘Robot Figures.’ Each of the nine categories promises to honor the most outstanding entries with the coveted AmiAmi Figure Award. Additionally, a special prize will recognize unique figures that push the boundaries of creativity in the figure market.
Fans can look forward to the awards ceremony, set to take place during the Wonder Festival 2026 [Winter] event at the AmiAmi Hobby Camp booth, scheduled for February 8, 2026. This provides an excellent platform to showcase the winning figures along with fan-favorite entries.
Special Program by Popular Personalities
To enhance the excitement, a special program titled 'Washagana TV' hosted by the charismatic Mafia Kajita and Yuichi Nakamura will be aired on December 11, 2025. This unique show will delve into the details of the awards and provide insights from the hosts, promising an engaging experience for fans. Viewers can access the program through the <
YouTube link>. In addition, fans can catch supplementary content on the 4GamerSP channel, highlighting past award highlights and showcasing amusing discussions between the hosts.<[https://youtu.be/Opiq0Z2asWk]>.
Categories and Highlights
1.
Scale Figure Category: This category showcases high-quality figures that maintain the exact appearance of original characters, featuring exquisite details and often luxurious backgrounds. The significant scale of these figures, exceeding 50cm, elevates them to a spectacular status, making them a delight for collectors.
2.
Mini Figure Category: These palm-sized figures encapsulate charm and affordability, offering a variety of characters that make them perfect for beginners entering the world of figure collecting without heavy commitment.
3.
Action Figure Category: Action figures designed to recreate iconic scenes from their original sources are made with intricate movable joints and multiple expression parts, encouraging fans to personalize their display and capture memorable moments.
4.
Plastic Model Kit Category: Combining advanced model design with the appeals of figurines, this new category allows fans to play and exhibit their creativity through assembly while maintaining the graceful aesthetics of figures.
5.
Original Illustration Category: A revival of the category featuring figures based solely on original illustrations that do not belong to any existing anime or gaming franchises, showcasing unique artistic visions.
6.
Original Action Figure Category: This branch is dedicated to versatile action figures with no existing franchise link, focusing on playability and imaginative usage.
7.
Special Effects & Hero Figure Category: Celebrating the nostalgia of popular childhood heroes, this category features figures that encapsulate the iconic aesthetics of fighters and monsters from classic series.
8.
Robot Figure Category: A new area designed for adult collectors who appreciate detailed models encompassing a sturdy feel and a keen attention to detail.
9.
Special Prize: This honorary category acknowledges figures that offer inventive and entertaining designs beyond traditional norms. Notably, the “Myakumyaku Figure” received praise for bringing cheerful news across Japan, demonstrating the importance and influence of these creations.
Conclusion
Collectors and fans are encouraged to explore all categories and discover exciting figures through the official AmiAmi awards page. The AmiAmi Figure Awards not only recognizes the year’s best figures but also celebrates the vibrant community of collectors who drive the industry. As the event approaches, the anticipation will surely grow, culminating in an exciting showcase of creativity, quality, and fandom at Wonder Festival 2026.
For further updates and details about the awards, visit the AmiAmi online shop or follow their social media channels.