Chuck E. Cheese Enhances Accessibility Initiatives During National Deaf Awareness Month
Chuck E. Cheese is once again showing its dedication to accessibility and inclusion by partnering with the American Society for Deaf Children (ASDC) for its second national fundraising campaign in recognition of National Deaf Awareness Month this September. During the month, visitors to over 450 Chuck E. Cheese locations are invited to participate in a "Round It Up" fundraising effort at the register. This initiative also allows guests to contribute online at order.chuckecheese.com.
This campaign is part of Chuck E. Cheese's broader commitment to provide inclusive experiences for all children. Last year, the company celebrated the launch of its very first sign-along videos using American Sign Language (ASL). The brand has also reimagined its iconic birthday song, a beloved staple for over 40 years, making it available in various languages, including English, Spanish, Arabic, and ASL. This evolution showcases Chuck E. Cheese's commitment to creating a welcoming environment for every family.
Alejandra Brady, senior director of communications and diversity/inclusion at CEC Entertainment, emphasizes that Chuck E. Cheese serves as a beacon of inclusive family fun. The venue aims to be a unifying force that brings families together for play and connection. This commitment to family-friendly entertainment extends beyond its physical locations, with efforts to create a safe and supportive environment for all.
As part of these initiatives, a special fundraising event will take place on World Deaf Day, September 28. On this day, Chuck E. Cheese will donate 20% of sales to support the ASDC when guests present a specific fundraising voucher, which is available through chuckecheese.com.
Judie Lomax, President of the Board of Directors for the ASDC, states that partnerships with organizations like Chuck E. Cheese help amplify their mission of empowering families with deaf and hard-of-hearing children through impactful initiatives. Such collaborative efforts are vital in fostering communities where every child and family are recognized and supported.
During the inaugural campaign last year, more than $18,000 was raised for the ASDC. This year, Chuck E. Cheese will also host a special celebration for ASDC families on Sensory Sensitive Sundays, occurring on September 7. Selected locations, such as those in Takoma Park, Maryland; Easton, Ohio; Superior, Colorado; and Austin, Texas, will provide an inviting opportunity for children to enjoy a meal and interactive gaming alongside their peers. These events are designed to help strengthen social connections, enhance self-esteem, and provide support as families navigate the transition back to school.
For further details regarding this initiative, or to download the World Deaf Day fundraising voucher, individuals can visit chuckecheese.com.
About Chuck E. Cheese: Chuck E. Cheese has built its reputation as a venue where joy and celebration are at the forefront, with around half a million birthdays celebrated annually. The company aims to create everlasting memories for families through engaging activities, delicious food, and shared experiences. For more than 47 years, Chuck E. Cheese has maintained its position as a leader in family entertainment, offering a variety of fun activities and beloved characters. With a strong commitment to an inclusive and safe atmosphere, Chuck E. Cheese is dedicated to protecting families through top-tier programs like Kid Check®. Besides entertaining, the company has positively impacted local communities by donating over $24 million to schools and non-profit organizations via its fundraising efforts. Presently, Chuck E. Cheese operates nearly 600 locations across 45 states and 17 international regions. In 2025, Chuck E. Cheese received recognition as one of the top 10 pizza chains in the U.S. by PMQ's Pizza Power Report. For additional information, explore chuckecheese.com.
This campaign is part of Chuck E. Cheese's broader commitment to provide inclusive experiences for all children. Last year, the company celebrated the launch of its very first sign-along videos using American Sign Language (ASL). The brand has also reimagined its iconic birthday song, a beloved staple for over 40 years, making it available in various languages, including English, Spanish, Arabic, and ASL. This evolution showcases Chuck E. Cheese's commitment to creating a welcoming environment for every family.
Alejandra Brady, senior director of communications and diversity/inclusion at CEC Entertainment, emphasizes that Chuck E. Cheese serves as a beacon of inclusive family fun. The venue aims to be a unifying force that brings families together for play and connection. This commitment to family-friendly entertainment extends beyond its physical locations, with efforts to create a safe and supportive environment for all.
As part of these initiatives, a special fundraising event will take place on World Deaf Day, September 28. On this day, Chuck E. Cheese will donate 20% of sales to support the ASDC when guests present a specific fundraising voucher, which is available through chuckecheese.com.
Judie Lomax, President of the Board of Directors for the ASDC, states that partnerships with organizations like Chuck E. Cheese help amplify their mission of empowering families with deaf and hard-of-hearing children through impactful initiatives. Such collaborative efforts are vital in fostering communities where every child and family are recognized and supported.
During the inaugural campaign last year, more than $18,000 was raised for the ASDC. This year, Chuck E. Cheese will also host a special celebration for ASDC families on Sensory Sensitive Sundays, occurring on September 7. Selected locations, such as those in Takoma Park, Maryland; Easton, Ohio; Superior, Colorado; and Austin, Texas, will provide an inviting opportunity for children to enjoy a meal and interactive gaming alongside their peers. These events are designed to help strengthen social connections, enhance self-esteem, and provide support as families navigate the transition back to school.
For further details regarding this initiative, or to download the World Deaf Day fundraising voucher, individuals can visit chuckecheese.com.
About Chuck E. Cheese: Chuck E. Cheese has built its reputation as a venue where joy and celebration are at the forefront, with around half a million birthdays celebrated annually. The company aims to create everlasting memories for families through engaging activities, delicious food, and shared experiences. For more than 47 years, Chuck E. Cheese has maintained its position as a leader in family entertainment, offering a variety of fun activities and beloved characters. With a strong commitment to an inclusive and safe atmosphere, Chuck E. Cheese is dedicated to protecting families through top-tier programs like Kid Check®. Besides entertaining, the company has positively impacted local communities by donating over $24 million to schools and non-profit organizations via its fundraising efforts. Presently, Chuck E. Cheese operates nearly 600 locations across 45 states and 17 international regions. In 2025, Chuck E. Cheese received recognition as one of the top 10 pizza chains in the U.S. by PMQ's Pizza Power Report. For additional information, explore chuckecheese.com.
Topics Entertainment & Media）
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