Heidi Klum, Law Roach, and A-List Celebrities Celebrate Launch of House of Magnum Collection

A Night to Remember at the House of Magnum® Afterparty

On May 19, 2026, Cannes witnessed a dazzling spectacle as Magnum® hosted a VIP afterparty to mark the launch of the House of Magnum® Collection. The event brought together some of the biggest names in fashion and entertainment, featuring the likes of Heidi Klum, the illustrious 'Muse' of the brand, and Law Roach, designated as the 'Taste Architect' of House of Magnum®.

Glitz and Glamour

The exclusive gathering transformed Cannes into a vibrant celebration of luxury, style, and creativity. Dressed in a stunning chocolate brown gown by Sophie Couture, reminiscent of Magnum's signature style, Klum made a memorable entrance alongside her son, Henry Samuel Klum, who had just walked the runway in the inaugural show. The press couldn't get enough of this striking mother-son duo!

Adriana Lima commanded attention in a captivating deep cyan dress, while Lucien Laviscount looked impeccable in a cream outfit, subtly echoing the brand's aesthetic. The excitement didn't stop there—Barbara Palvin and Dylan Sprouse captured everyone's attention with the happy news of their pregnancy, making their appearance all the more special.

An Unforgettable Evening

The evening took on an elevated tone thanks to Law Roach's style expertise, who donned a powerful pink suit by Ami Paris. His presence as the guest of honor added a unique flair to the festivities. Live performances by Angèle and DJ sets from artists like Halsey and The Blessed Madonna infused the party with unmatched energy, making it one of the most talked-about events of Cannes.

But it wasn't just about the glamour and entertainment; a theme of indulgence defined the evening. Attendees had the chance to craft their own Magnum® ice creams, showcasing the brand’s commitment to creativity and personalization. The new Magnum® Signature range was front and center, featuring flavors like La Pistache and La Pêche, adorned with luxurious chocolate coatings that melted in the mouth.

A Tribute to Craftsmanship

Earlier in the day, the launch of The House of Magnum® Collection revealed an impressive array of 15 designs by eight international designers, celebrating the artistry and craftsmanship synonymous with Magnum®. The collection not only pays homage to iconic flavors but also reflects a commitment to modern indulgence through couture-level attention to detail.

As the delectable sweets and festive spirits flowed, guests mingled, laughed, and celebrated the real essence of Magnum®—transforming ordinary moments into extraordinary indulgences. The brand has always embraced the simple yet profound pleasure of creating unforgettable experiences, and this night in Cannes was a testament to that.

Looking Forward

The House of Magnum® beach event is set to remain open for pleasure seekers from May 13 to May 22, 2026, offering everyone, from local residents to visiting tourists, an invitation to dive into the world of upscale indulgence. Details about the festivities can be found on Magnum's website, and the excitement is far from over.

As the night came to a close, the sense of anticipation for what’s next for the House of Magnum® filled the air. With a blend of fashion, creativity, and culinary delight, the brand is poised for a remarkable journey ahead.

For more captivating experiences and updates, fans can visit Magnum Ice Cream.