#Japan #Tokyo #Srush #Business Contest #Data-Driven Japan

Srush Triumphs at Nishi-Nihon FH Business Contest

On February 19, 2026, Srush was awarded the top prize in the Growth category at the 6th Nishi-Nihon FH Business Contest. This prestigious competition, organized by the Nishi-Nihon FH Group, emphasizes the importance of collaboration with local businesses to foster regional economic vitality and tackle community challenges through innovative business solutions. With 153 submissions nationwide, Srush stood out and received high acclaim for its initiatives during a rigorous selection process.

CEOs Words of Gratitude

In the award presentation, CEO Kai Higuchi expressed sincere gratitude for the recognition, affirming their commitment to the vision of a “Data-Driven Japan.” The aim is to empower one million data guardians who can harness data effectively, contributing to Japan’s economic growth. This localized approach is crucial for the innovative expansion and assistance to small and medium-sized enterprises (SMEs), which make up 99.7% of Japan's economy.

Higuchi reminisced on his own journey from joining a major corporation to realizing the gaps in services catering specifically to these SMEs amid the economic stagnation brought on by structural changes and the COVID-19 pandemic. Current offerings in the market primarily serve large corporations, leaving a significant void in support for the backbone of the Japanese economy—its local businesses.

The Path Forward

Understanding that the future of Japan hinges on the growth of regional SMEs using data effectively, Srush’s strategy is not just about his ambitious digital transformation (DX) initiatives. Instead, they focus on practical solutions to everyday business challenges, such as streamlining Excel data management. Their mission is to demystify data usage, enabling it to evolve into an easily accessible tool for all, thus marking a significant stride towards a data-driven society.

Members of Srush, even those who were unable to attend the awards ceremony, are currently engaged in various activities throughout Japan, from trade shows to business trips. With the aspiration of becoming synonymous with “DX and AI utilization for local SMEs,” Srush is dedicated to helping businesses leverage data for growth, ensuring continuous national development.

With this award as motivation, Srush is positioning the Kyushu, Okinawa, and Chugoku-Shikoku areas as a hub for “Data Reformation.” They plan to mobilize resources from their base in Fukuoka to foster a skilled workforce adept in data utilization.

About Srush

Srush, founded on November 21, 2019, operates within the realm of data analysis and education using their interactive AI agent, “SrushAI.” Their portfolio includes data analysis support, talent development, and educational initiatives, aimed at enhancing the capabilities of SMEs. Srush recently opened a Kyushu branch, signifying a commitment to bolster support for local businesses.

Further information about Srush can be accessed via their corporate website ここ. CEO Kai Higuchi’s background reflects his extensive experience with leading enterprises, setting the stage for Srush’s vision of enabling SMEs to thrive through data-driven strategies.