Hain Celestial Launches an Innovation Experience Center to Revolutionize Health-Conscious Offerings
Hain Celestial Opens New Innovation Experience Center
The Hain Celestial Group, Inc. has inaugurated its latest Innovation Experience Center (IEC) at their Global Headquarters located in Hoboken, New Jersey. This new hub is set to play a pivotal role in advancing healthier living through their range of better-for-you brands. Designed with a keen focus on consumer needs and driven by data, the IEC aims to shape the future of health-conscious products, as more individuals turn to brands that promote and endorse well-being.
The grand opening ceremony featured a ribbon-cutting event and showcased six sensory-driven product demonstrations. Attendees experienced the newest innovations from Hain's renowned brands, including Celestial Seasonings® teas and Spectrum® meal prep oils. The event was a clear indicator of Hain's commitment to not only maintaining but elevating their position in the health and wellness industry.
Spanning 2,200 square feet, the Innovation Experience Center serves as a vibrant kitchen space for hands-on creativity and sensory exploration. It is designed to be a collaborative area where Hain's teams, partners, and customers can engage in discovering, designing, and developing innovative products that cater to health-conscious consumers around the globe. The IEC is equipped for multi-disciplinary development efforts, including ingredient testing, quality reviews, cross-category assessments, and sustainability evaluations for product packaging.
"Our purpose at Hain Celestial is to inspire healthier living through our better-for-you brands," stated Arlene Karan, Chief Regulatory, R&D, and Quality and Innovation Officer at Hain Celestial. She expressed that the IEC is an ideal setting for teams to meld consumer insights with culinary and health trends, leading to the creation of unique and standout products in the industry. This initiative marks a significant investment in Hain's future, emphasizing a modern workspace that seeks to push the boundaries of what innovation can achieve in the better-for-you sector.
The IEC comprises two main areas: one that focuses on hands-on product development with Hain's technical team and another that immerses partners and customers into a full sensory journey. This multi-faceted approach underscores Hain's dedication to leadership in health-oriented products and provides a conducive environment for collaboration and ideation.
Hain Celestial President and CEO Wendy Davidson remarked on the importance of the IEC, stating, "This center is a crucial step in our journey to redefine our trajectory within the better-for-you segment. Earlier this year, we revamped our innovation pipeline to enhance our offerings across leading brands and categories. The IEC further empowers us to turn visionary ideas into distinctive market offerings while reinforcing our commitment to delivering exceptional value to our clientele."
The grand opening was celebrated with Hain's leadership team and included lively demonstrations of new products, ranging from Garden Veggie™ Snacks to Earth's Best® baby foods and plant-based beverages like Natumi®. Each product showcased the innovative paths Hain is exploring, demonstrating their efforts in enhancing quality and variety within the health and wellness industry.
For over three decades, Hain Celestial has been at the forefront of providing better-for-you options that contribute positively to the individual, community, and planet. With a comprehensive portfolio that spans snacks, baby food, beverages, meal preparation, and personal care products, Hain's reach extends across more than 70 countries, including its iconic brands such as Garden Veggie Snacks™, Terra® chips, and Celestial Seasonings® teas.
In summary, the opening of Hain Celestial's Innovation Experience Center represents not only a physical space but a commitment to pioneering the future of health-focused products. This investment encapsulates a vision that centers on consumer engagement and innovation to inspire healthier lifestyles worldwide.