#China #Haier #Lingshui #Global Branding #Top Brand

Haier Achieves Significant Milestone in Global Branding

Haier, a leading home appliance manufacturer, has once again been recognized for its excellence in branding, securing the top position on the prestigious Top 50 2025 Chinese Global Brand Builders list, published by Google and Kantar. This remarkable achievement marks the third consecutive year that Haier has led the home appliance category, and it has remained among the top ten brands globally for a remarkable nine years straight.

The Top 50 list is recognized as one of the most prestigious branding evaluations worldwide, covering 11 major markets, including the United States, United Kingdom, France, Japan, and India. It evaluates brands across 15 crucial categories, including consumer electronics, home appliances, and automotive sectors. This listing uses a robust methodology that integrates Google Surveys, Google Search Index data, and Kantar's BrandZ database, which is the largest brand analysis platform globally.

Haier's Strategic Approach to Branding

Haier's global success can be attributed to decades of strategic commitment to long-term growth and independent branding. Unlike many manufacturers in the 1990s who leaned towards OEM exports, Haier opted to develop its brand by targeting mature markets first, such as Europe and the United States, before venturing into emerging regions like Southeast Asia, the Middle East, and Africa. This strategic approach of reinvestment and sustainable growth has led Haier to achieve financial self-sufficiency in international markets as early as 2016.

To further this growth, Haier implemented a global integrated strategy known as **