Meijer Customers in Michigan Reap Nearly $200 Million Savings with mPerks Rewards Program

Meijer Saves Customers Big with mPerks Program



In an impressive display of customer savings, Meijer, the well-known Midwest retailer, has announced that its Michigan customers benefited from nearly $200 million in savings through the mPerks digital rewards program over the past year. This noteworthy figure not only highlights the effectiveness of the program but also underscores Meijer's commitment to delivering excellent value to its shoppers.

The mPerks program, which has been running for 15 years, allows customers to save on groceries, general merchandise, and fuel. Each week, shoppers can access over $1,000 worth of savings available directly through the Meijer app. According to Emily Henao, Meijer's Vice President of Digital Experience, shoppers are more focused on finding value, and the mPerks program responds to this need by providing exclusive offers and rewards.

This summer, there’s even more incentive to be part of the mPerks program. Customers earn 30 points for every gallon of fuel purchased at Meijer Express until August 16. Moreover, the program introduced a new feature allowing users to link their credit cards with their mPerks accounts via Quick ID. This enhancement eliminates the need to enter a phone number and PIN, thus simplifying the transaction process at the pump. Customers can easily add a credit card in the payments section of their Meijer accounts, further streamlining their shopping experience.

In 2023, Meijer revamped the mPerks program, making it even more user-friendly. Members can earn points on every dollar spent simply by entering their mPerks ID at checkout. These points can then be redeemed for savings on future purchases, including up to $1 off per gallon of gas.

Signing up for mPerks is hassle-free and at no cost to the customers. Interested shoppers can enroll at meijer.com/mperks or through the Meijer app, which is free to download.

Meijer operates more than 500 supercenters, grocery stores, neighborhood markets, and express locations across the Midwest. A privately-owned and family-run retailer, Meijer has been recognized as a pioneer in the one-stop shopping model, employing over 70,000 team members dedicated to providing a seamless in-store and online shopping experience. The retailer is also committed to giving back to the community, donating at least 6 percent of its profits each year.

As shoppers increasingly seek ways to maximize their budgets, the mPerks program stands out as a valuable tool in customer loyalty and savings. In a retail environment where every dollar counts, programs like mPerks demonstrate how retailers can adapt to meet the needs of their customers while still promoting accessibility and convenience in the shopping experience.

For those who have yet to explore the benefits of mPerks, now is the perfect time to join and start saving on everyday essentials while enjoying the convenience of personalized rewards and offers.

Topics Consumer Products & Retail)

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