#China #Japan #Tokyo #ABC Animation #Violet Evergarden

ABC Animation's New Venture in China

ABC Animation, a proud subsidiary of Asahi Broadcasting Group Holdings, has officially launched a new company named "爱漫希(上海)文化传媒有限公司" in Shanghai, China. This strategic move aims to strengthen their global outreach in the field of IP content, including TV and theatrical animation. With its headquarters based in Shinjuku, Tokyo, ABC Animation focuses on the planning and production of anime that captivates audiences not only in Japan but also around the world.

Background of the Establishment

In recent years, Japanese IP content, encompassing anime, gaming, and manga, has experienced a meteoric rise in popularity among Chinese audiences, particularly among the youth. This burgeoning interest has led to an increased demand for related merchandise and services, suggesting a significant expansion potential in the market.

To capitalize on this trend, ABC Animation has been actively engaging in mergers and acquisitions (M&A) with animation studios, broadening its scope of content sales, merchandise planning, and event hosting both domestically and internationally. By conducting effective promotional activities, including pop-up stores overseas, ABC Animation is committed to delivering its IP to a global audience.

Despite the fluctuating diplomatic relations between Japan and China, the appetite for Japanese content remains exceptionally strong within the Chinese market. By establishing a local base, ABC Animation is poised to respond to the dynamic preferences of local fans and seize commercial opportunities effectively.

Current Projects at 爱漫希

The newly formed subsidiary, 爱漫希(上海)文化传媒有限公司, is already in the works on several exciting projects. By directly launching its IP in the local market, the company aims to elevate its global animation business and foster a comprehensive content group that brings "love" and "hope" to the audience.

The choice of the name "爱漫希" (ài màn xī) is symbolic. It not only references the pronunciation of "ABC" in Chinese (ēi bì xī) but also reflects the company’s commitment to spreading love and hope through anime culture.

Upcoming Event: Violet Evergarden Pop-Up Store

To celebrate its launch, 爱漫希 will host a pop-up store dedicated to the beloved anime series, "Violet Evergarden." Known for its stunning visuals and heartfelt storytelling, this series enjoys significant popularity in China. The pop-up is set to take place in the prestigious shopping mall, Jing'an Joy City, from March 13 to March 29, 2026.

During this event, fans can expect a range of merchandise, including plush toys, posters, acrylic stands, and magnets. A special visual art piece created exclusively for this event will also be on display.

Event Details

• - Location: 3rd Floor Courtyard, North Block of Jing'an Joy City, Shanghai, China.
• - Dates: March 13 (Friday) to March 29 (Sunday), 2026.

About ABC Animation

ABC Animation (エービーシーアニメーション, ABC ANIMATION, INC.) is a wholly owned subsidiary of Asahi Broadcasting Group Holdings. Since its establishment in April 2016, the company has played a vital role in the planning and production of TV and theatrical animation. The company is devoted to the development of various content-related businesses, including video sales, overseas distribution, merchandise, and event planning.

For more details, visit their website: ABC Animation.