#None #Tomorrowland #ECHOES #Velo

Velo and Tomorrowland Join Forces for 'Echoes of Tomorrowland'

In a groundbreaking collaboration, Velo, Europe's leading nicotine pouch brand, has launched an innovative initiative called "Echoes of Tomorrowland." This unique global network aims to extend the electric atmosphere of Tomorrowland, one of the world's most famous music festivals, to fans across the globe.

The initiative comes at a time when many fans feel disconnected, with recent surveys indicating that nearly 40% of adults find it increasingly challenging to establish meaningful connections as they age. Factors such as the difficulty in finding like-minded individuals, feelings of discomfort, fear of rejection, and concerns about judgment greatly impact social interactions. Velo and Tomorrowland believe the dance floor can serve as an antidote to these issues.

Bringing the Festival to Everyone

Recognizing that not all fans can experience Tomorrowland in person, Velo is taking the music, culture, and community of the festival beyond Belgium's borders. "Echoes of Tomorrowland" features a series of interconnected events in locations like Ibiza, providing live stages, synchronized broadcasts, and DJ sessions. All of this creates an exceptional opportunity for electronic music enthusiasts to fully express themselves and share unforgettable moments together.

One key event in this series will take place on July 17th, where Velo will take over the Tomorrowland store in Ibiza for one night. This event will mirror the vibrant atmosphere of Belgium's main stage, featuring a live set from renowned DJ Korolova, along with a real-time broadcast from Tomorrowland. Attendees in Ibiza can register to join through a dedicated link or by scanning a QR code at the venue entrance that evening.

Research Highlighting the Need for Connection

The campaign is supported by new research that underscores the rising need for shared experiences. It was revealed that approximately 39% of adults feel that making meaningful connections has become more difficult. This sentiment is echoed by studies indicating that the dance floor remains a pivotal space for freedom of expression, where individuals can truly be themselves. Notably, around 30% of participants report feeling most liberated to dance unreservedly, while 27% of those aged between 25 and 35 assert that friendships formed at concerts or cultural events carry a deeper authenticity compared to those developed in more conventional social settings.

DJ Korolova, who will headline the main "Echoes of Tomorrowland" event, expressed her enthusiasm, stating, "What makes Tomorrowland special is not just the stages or the production, but the people. There’s a genuine sense of connection when people come together through music. 'Echoes of Tomorrowland' offers fans unable to be in Belgium the chance to experience that feeling in their own way. I’m looking forward to bringing that energy to Ibiza and celebrating with everyone, both there and through our live broadcast."

Malky Brown, the Global Content and Partnerships Director of BAT, commented on the community spirit fostered by Tomorrowland. He stated, "Tomorrowland has created one of the most powerful music communities, and with 'Echoes', Velo is opening it up to even more people, giving them a space to live authentically and connect through shared experiences, all to the rhythm of electronic music."

The 'Echoes of Tomorrowland' campaign invites electronic music lovers worldwide to unwind and embrace their individuality among like-minded peers. For more information and to learn more about Velo and the initiatives underway, fans can follow @velo.global on social media.

Note: The event is strictly for nicotine consumers aged 18 and above. This product contains nicotine and is addictive. Research conducted among 2009 nicotine users (aged 18+) across the UK, Spain, Pakistan, Poland, and Austria between June 16 and June 22, 2026.