Janie and Jack & HATCH Launch Their First UK Dual Concept Store in Chelsea, London

Janie and Jack & HATCH Open Their First UK Store

In a noteworthy milestone for global brand growth and innovation, Janie and Jack, a renowned children's fashion brand, along with HATCH, a prominent maternity fashion label, is set to unveil a dual-concept retail store in London's Chelsea area on King's Road. This opening marks the brands' inaugural entry into the UK market, signaling a strategic expansion aimed at connecting more deeply with families across various life stages.

Located within the historical Gaumont Building, the new store is part of a larger £40 million initiative by Cadogan, focusing on revitalizing Chelsea while honoring its unique cultural and artistic heritage. The expansion is not just about increasing retail presence; it encapsulates a vision to redefine how families experience fashion. As Mo Beig, the President and CFO of Matri Group—parent company to both brands—puts it, this opening represents not merely an extension of their market reach but a commitment to establishing a connected community that nurtures families from maternity to childhood.

The Janie and Jack & HATCH store will blend the distinct aesthetics and offerings of both brands, creating a cohesive yet diverse shopping experience tailored for modern families. Shoppers can expect premium maternity essentials alongside stylish children's apparel, thoughtfully curated gifts, and seasonal collections, all housed in a beautifully designed space that speaks to the imagination and needs of families.

Parnell Eagle, President of Janie and Jack, expresses excitement for this venture, emphasizing that the London location embodies their mission of deepening connections with contemporary families. He notes, “This next phase is about bringing our distinctive style to one of London’s most iconic shopping districts, featuring timeless design elements and exquisite craftsmanship that enhance every family occasion.”

Similarly, Danielle LaFleur, President of HATCH, highlights the aim behind the brand, stating, “HATCH has always focused on intentional design that caters to modern motherhood. We’re eager to bring our unique perspective to London, where we celebrate women with confidence and stylish options.”

The Chelsea store will serve as the flagship location for both brands in the UK, laying the groundwork for future international expansion initiatives under the Matri Group. This growth trajectory aligns with Matri’s ambition to foster brand individuality while fully supporting operational excellence.

With a robust backing from Go Global Retail, the strategic support ensures that both Janie and Jack and HATCH can maintain their unique creative visions while benefiting from shared resources for agility and scalability. Jeff Streader, the Founding Partner and CEO, remarks, “The opening of Janie and Jack & HATCH on King's Road is a significant landmark, reflecting our commitment to merging creativity with disciplined operational strategies.”

About Janie and Jack
Janie and Jack creates unique and stylish clothing for children, emphasizing timeless fashion. Their collections are designed around family moments, featuring carefully curated products ranging from apparel to home décor and toys, allowing parents to enjoy a one-stop shopping experience for their little ones.

About HATCH
Founded by Ariane Goldman in 2011, HATCH specializes in maternity fashion and beauty, providing thoughtfully designed clothing for all stages of motherhood. With a strong focus on community engagement and quality products, HATCH aims to assist women as they navigate the complexities of motherhood.

About Matri Group
Matri Group is the parent company of Janie and Jack and HATCH, providing strategic and operational support to its brands. The framework encourages independent leadership while promoting excellence and global scalability in operations.