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Transforming Guest Experience: The Soundtrack and Accor Partnership

In an innovative stride within the hospitality sector, Soundtrack Technologies, recognized for its robust music streaming services tailored for business environments, has entered into a preferred supplier agreement with Accor. This collaboration aims to significantly elevate the ambiance in Accor's expansive portfolio, which consists of over 5,700 hotels and more than 10,000 additional dining and lounge venues across 110 countries.

A New Era of Curated Music for Hospitality

With an impressive catalog that boasts over 100 million songs, Soundtrack provides Accor with a boundless array of music choices. These tracks come with ready-made playlists that have been cleared for commercial use, allowing seamless deployment of curated music across various environments—from luxury hotels to casual restaurants. This development aims to enrich guest experiences through thoughtfully selected soundscapes that align with the atmosphere each venue seeks to provide.

Thomas Lehuede, FFE and GT Global Category Manager at Accor, articulates the significance of this partnership, stating, "Our venues are vibrant social hubs that go beyond just providing a place to stay or eat. Music plays a crucial role in this experience, and it must evolve with us as we grow." Through this partnership, Accor is empowered to establish unique atmospheres that resonate with their guests, thereby fostering memorable experiences.

Innovative Features for Tailored Experiences

Soundtrack's comprehensive suite includes various business-specific features designed to optimize music management in commercial settings. This encompasses remote access capabilities, multi-zone control, in-store audio messaging, and even explicit lyrics filters, all of which contribute to a fully customizable music experience. Moreover, the introduction of their AI Playlist Creator gives businesses unmatched flexibility in crafting the perfect soundtrack tailored to their brand identity.

Ola Sars, CEO of Soundtrack Technologies, emphasizes the importance of music in the hospitality industry: "Music is a powerful tool for shaping guest experiences, and with our seamless, fully licensed solution, Accor properties can craft distinctive atmospheres that inspire long-term loyalty." This sentiment underscores the growing recognition of music as a key component influencing guest satisfaction.

Soundtrack's Impact in the Industry

Since its inception in 2013, Soundtrack Technologies has consistently innovated within the music streaming industry, particularly for commercial applications. Partnering effectively with renowned entities like Uniqlo, Joe The Juice, Aesop, and Tag Heuer, Soundtrack has established a formidable presence in the business sector, supporting over 80,000 businesses in 74 countries. By combining technology with a thorough understanding of customer experience, Soundtrack offers legal, premium-quality music selections to businesses looking to enhance their environment.

This pivotal collaboration with Accor marks a significant milestone, reinforcing Soundtrack's reputation as a leading music provider within hospitality. With Accor's diverse brand portfolio, guests can anticipate immersive experiences that not only charm but also cultivate loyalty through the art of sound.

Conclusion

As Accor continues its commitment to excellence in guest experience, the partnership with Soundtrack Technologies stands as a testament to the power of music in hospitality. By utilizing Soundtrack's extensive music library and innovative features, Accor properties are set to create captivating and unique atmospheres that resonate with their guests long after their visits. For more insights into this transformative partnership and the enriching experience it promises, visit Soundtrack Technologies.