#Japan #Minato #Corporate Culture #YOMIKO Group #GAME CHANGE PARTNER

YOMIKO Group Introduces the 'GAME CHANGE BOOK'

YOMIKO Group, led by President Hideyuki Kikuchi and headquartered in Minato, Tokyo, has officially announced the release of its new internal relations book, 'GAME CHANGE BOOK.' Created in collaboration with its subsidiaries—Yomiko Crosscom and Yomiko Creative Studio—this book aims to articulate the company’s corporate culture and management strategies. It will be distributed to all employees on July 11, 2025, coinciding with the company's founding anniversary.

Background of Creation

The YOMIKO vision, 'GAME CHANGE PARTNER,' extends beyond traditional advertising. The company embraces consulting in various sectors, including urban development and digital marketing, continually seeking new challenges. This book distills essential keywords regarding management strategies that support this vision into an easy-to-understand format. As YOMIKO approaches its 80th anniversary in 2026, the company aims to help all employees collectively comprehend their goals and responsibilities, fostering a sense of ownership in their work.

The book will serve as an ongoing reference for employees, guiding their daily activities and reinforcing communication about YOMIKO Group's values and management strategies.

Unique Features of the 'GAME CHANGE BOOK'

Unlike standard culture books, the 'GAME CHANGE BOOK' integrates not only corporate culture but also detailed business strategies. This comprehensive approach allows employees to grasp company policies and recognize their roles effectively, reinforcing the idea of personal investment in the organization’s mission.

Through a combination of narratives, case studies, and visual aids, the book articulates the DNA of YOMIKO's legacy, the background of the vision 'GAME CHANGE PARTNER,' the desired organizational structure, and the mindset employees should adopt. This structured presentation aims to create a cohesive story that employees can relate to and apply in their jobs.

Future Outlook

Moving forward, YOMIKO will utilize the 'GAME CHANGE BOOK' to facilitate discussions among employees, encouraging feedback and innovative ideas for improvement. Organized gatherings will allow staff and management to exchange thoughts directly, enhancing employee engagement, loyalty, and motivation.

Additionally, leveraging the knowledge gained from creating this book, YOMIKO plans to support other companies in crafting their own internal relations books. This initiative will also include assisting with internal branding efforts. Companies interested in this service are encouraged to reach out.

YOMIKO Group aims to continue being a provider of new value to society through the realization of 'GAME CHANGE,' working collaboratively towards the growth of client businesses.

About YOMIKO Advertising Co., Ltd.

YOMIKO is involved in various consulting areas beyond advertising, including digital solutions and sales promotion. The company engages in 'Community Creation®' to solve social issues in partnership with corporations, municipalities, and research institutions. Additionally, YOMIKO promotes 'CIVIC PRIDE®,' which visualizes community love and pride, contributing to urban development.

About Yomiko Crosscom

Yomiko Crosscom provides integrated promotion services, including creative sales, events, and digital solutions to sell products effectively.

About Yomiko Creative Studio

Specialized in all forms of video production and graphic design, Yomiko Creative Studio focuses on creative solutions beyond mere advertising.

For more information, visit YOMIKO Group, Yomiko Crosscom, and Yomiko Creative Studio.