#Japan #Tokyo #OOH #LIVEBOARD #ALGORITHMICNITROUS

Introduction

In a world dominated by digital marketing, Out-Of-Home (OOH) advertising continues to hold its ground as a powerful advertising channel. Recognizing this potential, LIVE BOARD, a leading company in the digital OOH space, has unveiled a comprehensive white paper titled "Pushing OOH Advertising to New Heights: LIVE BOARD's Reach Optimization Strategy". This document outlines the latest advancements in reach optimization techniques, demonstrating how data-driven insights can maximize advertising impact.

Collaborative Development

LIVE BOARD collaborated closely with ALGORITHMIC NITROUS and INSIGHT LAB to innovate planning logic aimed at maximizing reach within OOH advertising. By integrating sophisticated algorithms and analytical methodologies, this new approach enhances the delivery of ads to unique users, surpassing traditional targeting methods.

Innovations in Targeting

Previously, LIVE BOARD focused on leveraging positional data, particularly from NTT Docomo, to achieve precision in Impression Measurement through Visibility Adjusted Contact (VAC). The innovations brought forth by the collaborative efforts with ALGORITHMIC NITROUS and INSIGHT LAB mark a significant leap forward, as they aim to ensure that advertising reaches a broader and more diverse audience.

The planning logic developed emphasizes the optimization of target inclusion rates while also considering the need to engage a larger pool of unique users. This is particularly crucial in a rapidly evolving advertisement landscape where personalization and reach are paramount for success.

Insights from the White Paper

In the white paper, key insights shared by representatives from each collaborating company provide a deeper understanding of the challenges and technological advancements in this sector. Nami Osawa, from LIVE BOARD's Insight Department, outlines the background of this initiative, discussing the industry's limitations and the bounce back to these challenges. Kyota Ishihara, CEO of ALGORITHMIC NITROUS, along with Hiroki Suzuki, from INSIGHT LAB, delve into the technical aspects of their joint endeavors, ensuring that companies are equipped with the tools needed to thrive in the competitive advertising environment.

Future Outlook

As OOH advertising continues to evolve, LIVE BOARD is committed to delivering streamlined insights and information vital for stakeholders in this domain. They aim to drive further research and share findings that contribute to the growth of the DOOH market. The white paper concludes by emphasizing the importance of innovative methodologies in positioning brands effectively amid changing consumer behaviors.

Recommended for:

The white paper caters to various audiences:

• - Professionals keen on understanding the future evolution of OOH planning.
• - Advertisers interested in the forefront of data utilization within OOH.
• - Marketing teams exploring media options beyond television and digital channels.

For those looking to dive deeper into the specifics of this optimization strategy, the full white paper is available for download here.

About LIVE BOARD

Founded in Tokyo's Shibuya district, LIVE BOARD operates as a data-driven digital OOH network operator, pioneering the use of VAC for advertisement deliveries. Their innovative approaches enable marketers to engage effectively with their audiences, ensuring that OOH advertising remains a vital component of integrated marketing strategies. As they continue to leverage big data across the digital OOH landscape, LIVE BOARD aims to redefine the advertising paradigm in Japan and beyond, solidifying its role as a forerunner in this space.