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Persol Business Process Design and Tokyo United Basketball Club Partnership

Persol Business Process Design, based in Minato, Tokyo, has recently announced the renewal of its official partnership with the Tokyo United Basketball Club (TUBC) for the upcoming 2025-26 season. This collaboration follows their previous agreement for the 2024-25 season and signifies a continued commitment to enriching the community through sports and entertainment.

Under the vision of ‘Let’s Work and Smile,’ the Persol Group, led by CEO Kazuyuki Ichimura, aims to address societal challenges, one of which is revitalizing local communities. The partnership with TUBC, founded by Kentaro Iemoto in November 2019 and located in Koto, Tokyo, echoes this mission of social engagement. Both organizations understand the transformative power of basketball in fostering community spirit and bringing people together.

The partnership began in December 2024, driven by a shared vision of enhancing local vitality through the sport. By utilizing their extensive experience in data analysis and AI technology, Persol Business Process Design supports decision-making processes within the club, thereby helping to improve player and team performance.

Last season, the company played a crucial role in advancing the team’s standings by providing robust data analysis, which included player statistics as well as positioning and movement analytics during games. An innovative application of AI in video analysis allowed for a partial automation of video analytics processes, resulting in faster data processing and quicker decision-making for the team management.

As the new season approaches, Persol Business Process Design is focusing on further enhancing its sports analytics support. With plans to introduce AI-driven auto-generated video content, the collaboration is set to elevate both team performance and fan engagement. This not only strengthens the team’s capabilities but also enriches the overall experience for fans, ensuring a closer connection between the team and its supporters.

Persol Business Process Design is not just about numbers; it is committed to creating better working environments and promoting a society where everyone can thrive. Their services leverage process design power, organizational and human resource management capabilities, and talent development combined with advanced technologies like AI. Their mission aims to innovate all jobs and organizations, leading to a society where improved working conditions prevail.

For those curious about the Tokyo United Basketball Club, it is an inspiring organization with a clear mission of not just winning games but also significantly contributing to the local community. They aim to establish a strong home town base in Koto, where sports play a vital role in lives and bring about positive changes. For more details about TUBC, you can visit their official site at TUBC Tokyo.

You can also learn more about Persol Business Process Design here. In a world firmly leaning towards digitalization and data-driven decisions, this partnership exemplifies how traditional sports can intertwine with technology for advancement, ultimately promoting a lively community atmosphere.