Blokees Unveils Exciting New Product Range at China Toy Expo 2025

From October 15 to 17, 2025, Blokees, a notable brand in character-building toys, made its much-anticipated debut at the renowned China Toy Expo 2025, held in Shanghai. The brand presented a stunning lineup that included their two primary categories: Blokees Model Kits and BLOKEES WHEELS, along with more than 100 products inspired by nearly 30 globally recognized franchises, such as Ultraman, Transformers, DC, and Sanrio. This extensive showcase highlighted Blokees' commitment to providing an engaging product ecosystem designed to cater to the diverse needs of players worldwide.

Among the standout offerings was the HERO10 product line, featuring new additions like the Transformers Galaxy Version 09 — Darkest Hour and fresh series from Saint Seiya and Kamen Rider. Notably, the DC Defender Version 01 — Legendary Batman Assemble marked the brand's inaugural move into the DC franchise Defender line.

The expo also shone a spotlight on Blokees' Champion and Legend series, which appeal to model kit collectors aged 16 and above. Approximately 50 model kits based on acclaimed franchises, including EVANGELION, Saint Seiya, and Transformers, were introduced, with new products making up over 70% of the exhibitors' showcase.

Blokees daadoos series, specifically designed for female consumers, continues to thrive and expand. In addition to launching FUN, DREAM, MATE, and ART series, the expo featured an innovative new addition: the NEST series, which includes commercialized figures from The Powerpuff Girls.

Furthermore, the newly launched category, BLOKEES WHEELS, was officially introduced at WF 2025. Series C featured fan-favorite Ultraman designs while Series E catered to adult enthusiasts with products inspired by Fast & Furious, marking the first-ever commercial venture into that franchise for Blokees.

The China Toy Expo 2025 allowed Blokees to exhibit outstanding modified designs crafted through collaborative efforts with its community members. As part of the activities, the brand hosted a two-day offline creativity contest during the expo. This event saw enthusiastic participants competing in six themed challenges based on their areas of interest.

Looking ahead, Blokees remains steadfast in its mission to provide global players with an array of high-quality products, all aimed at ensuring superior experiences and enjoyment through creative building. With such a strong presence at the expo, it is clear that Blokees is not just enhancing its competitive edge but is also committed to fostering a vibrant community of fans and creators. More information about Blokees and their products can be found on their official website and various promotional platforms where they continue to engage with enthusiasts worldwide.

Topics Consumer Products & Retail)

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