#Japan #Generative AI #Tokyo #senior talent #pro sales partners

Tackling Labor Shortages with Senior Talent and AI

As Japan grapples with the dual challenges of a decreasing active workforce and the underutilization of its senior population, a new company, sen., is stepping up to bridge the gap. Established on April 4, 2025, in Chiyoda, Tokyo, under the leadership of President Sota Kitamura, sen. aims to leverage the wealth of experiences possessed by senior workers alongside cutting-edge generative AI technologies. Their mission is clear: "Harness the power of seniors for the strength of Japan."

The Growing Challenge of Workforce Shortage and AI Utilization

Between 2020 and 2030, Japan is expected to see a substantial decline of approximately 4.3 million individuals in the working-age population (ages 15 to 64). In contrast, around 80% of those aged 60 and older express a desire to continue working. However, the integration of seniors into the workforce has been lackluster. Meanwhile, many companies find themselves at a standstill due to low adoption rates of generative AI, with only 18.6% currently utilizing this transformative technology.

sen. was founded to address these pressing issues, combining senior talent with advanced AI to enhance business operations and productivity. The company recognizes both the untapped potential of seasoned professionals and the necessity for companies to elevate their operational efficiency through technology.

Three Pillars to Solve the Labor Shortage Crisis

sen. has identified three core business areas that will enable it to tackle the challenges presented by a declining labor force:

1. Senior Talent Utilization: sen. will connect experienced seniors, particularly those with qualifications in sales, IT, and skilled trades, to enterprises in need of their expertise.

2. Generative AI Training and Implementation: To make generative AI accessible to seniors, the company will offer training programs and consultancy services aimed at integrating this technology into business workflows.

3. Creating New Working Styles for Seniors: sen. seeks to innovate diverse working opportunities that utilize individual strengths and capacities, freeing seniors from traditional job constraints.

Through these strategic pillars, sen. is poised to create new value for both companies and senior workers, working towards a society where all individuals can actively contribute, regardless of age.

Launch of the New Service: Pro Sales Partners

One of the first services to be rolled out is Pro Sales Partners, which focuses specifically on sales support for corporations through the mobilization of senior expertise. This initiative will combine the seasoned capabilities of senior sales professionals with the operational efficiencies achieved through generative AI.

Key Features of Pro Sales Partners:

• - Sales Activity Support from Experienced Seniors: Active engagement in cold outreach, relationship management, and deal facilitation, leveraging the interpersonal skills honed over decades.

• - Efficiency Enhancement through Generative AI: By streamlining tasks like generating sales materials, conducting market analysis, and analyzing consumer data, this technology allows sales representatives to concentrate on their core responsibilities.

• - Sales Organization Strengthening: Providing structural enhancement to sales units and offering on-the-job training (OJT) for junior and mid-level employees to nurture a robust sales environment.

Hands-On AI Seminars for Seniors Starting in July 2025

sen. will commence an AI seminar series tailored for seniors in July 2025, aiming to make the use of generative AI approachable and practical for all age groups. With a focus on non-technical terminology, these seminars will empower seniors to harness AI effectively, fostering greater adaptability in their work lives.

Vision for the Future

As a forward-looking company, sen. envisions a synergistic relationship between humans and technology to cultivate a new societal framework.

Goals for 2025:

• - Expand the Pro Sales Partners network to include 100 senior partners.
• - Achieve contracts with 50 companies for the Pro Sales Partners service.
• - Expand training and consultancy for small to medium-sized enterprises focused on generative AI.
• - Broaden service offerings beyond corporate sales.

Beyond 2026:

• - Strategically align national service expansions with partnerships from local governments and companies across Japan.

A Commitment to Lasting Change

President Kitamura expressed, “In a time when Japan faces drastic labor declines, enhancing productivity and enabling new opportunities for senior talent is essential for continued growth. We connect experienced seniors with the transformative capabilities of generative AI to maximize individual and organizational potential, thus reenergizing Japan’s workforce.”

About sen.

• - Company Name: sen. Inc.
• - Foundation Date: April 4, 2025
• - Location: ALES 5F, 1-1-1 Kanda Sudacho, Chiyoda, Tokyo
• - President: Sota Kitamura
• - Business Focus: Senior talent, generative AI training and integration, and innovation in senior employment.
• - Mission Statement: “Transforming the strength of senior talent into Japan’s strength.”
• - Website: sen-inc.com

For media inquiries, interviews with President Kitamura, or collaboration requests on senior workforce engagement and innovative working styles, do not hesitate to reach out.