Puratos and AMF Bakery Systems Unveil Innovative Bakery Facility in Pennsauken, NJ

Introduction

On June 9, 2025, Puratos, a renowned global leader in innovative bakery, sweet goods, and chocolate ingredients, officially opened its cutting-edge pilot bakery plant at its U.S. headquarters located in Pennsauken, New Jersey. This groundbreaking facility was developed in partnership with AMF Bakery Systems, a key player in bakery automation. The new plant aims to revolutionize the innovation process for commercial bakeries throughout North America.

The Grand Opening Event

The inauguration ceremony attracted a distinguished lineup of attendees, including Eric Dell, President of the American Bakers Association, as well as key local officials such as Nicole Roberts, Mayor of Pennsauken, and various members of the New Jersey Legislature. Guests engaged in guided tours of the facility, witnessed live demonstrations of advanced baking automation, and participated in product tastings along with interactive sessions that highlighted the collaborative innovation process.

Addressing the Industry Needs

Andrew Brimacombe, President of Puratos USA, articulated the mission of the pilot bakery by addressing the pressing need for bakers to quicken their innovation cycles in response to changing consumer preferences. He pointed out that many industrial bakeries face constraints due to limited line time and baking skills, which impede recipe optimization. The new pilot bakery integrates the expertise of a leading bakery ingredients innovator with the technology of a bakery equipment leader, creating an environment where bakers can effectively develop, refine, test, and scale products swiftly—from concept to commercialization within a single visit.

State-of-the-Art Facilities

Situated conveniently within the Puratos USA headquarters and adjacent to the Innovation Center, this new facility encourages close cooperation between Puratos' technical baking experts and clients. It boasts easy access to advanced baking equipment, collaborative spaces, and training areas, enabling bakeries to experiment with and enhance recipes in a dynamic setting. The setup is engineered to minimize trial-and-error and reduce the costs associated with product development and scaling up.