#Japan #Tokyo #Oshi Katsu #AR System #HK STYLE

Exciting Developments at Oshi Katsu Expo 2026

HK STYLE, based in Fukuoka, Japan, is set to present its innovative AR promotion service, ONCARD, at the upcoming Oshi Katsu Expo 2026, which will take place from June 24-26, 2026, at Tokyo Big Sight. This exhibition will introduce a novel system called "W Trigger," which allows users to unlock exclusive AR content by meeting two different conditions, such as acquiring specific items or visiting designated locations.

This pioneering approach leverages NFC merchandise and image recognition AR technology, creating pathways that encourage users to collect, explore, and share their experiences on social media. The project has garnered significant attention within the AR, tourism, and Oshi Katsu industries, achieving over 1.7 million yen through crowdfunding efforts.

About Oshi Katsu Expo

The Oshi Katsu Expo serves as a platform for businesses focused on the Oshi Katsu market, facilitating discussions on merchandise, services, content, and marketing strategies. This vibrant exhibition features a variety of business negotiations aimed at identifying trends within the sector, sourcing products and services, and exploring collaboration opportunities.

Key Event Details:

• - Event Name: Oshi Katsu Expo 2026 Summer
• - Dates: June 24-26, 2026 (10 AM - 5 PM)
• - Venue: Tokyo Big Sight, 3-11-1 Ariake, Koto, Tokyo, 135-0063, Japan
• - Booth Location: East Hall 7, L47-42

For registration and additional information, attendees can find details on the official event page.

ONCARD AR Experience

Traditionally, AR experiences have been limited to passive interactions like displaying characters or enjoying photo composites. In contrast, ONCARD focuses on creating interactive experiences where users can:

• - Customize character outfits
• - Activate audio playback and screen switches with buttons
• - Link to various digital platforms
• - Enjoy video content
• - Connect with AI-supported features

What sets ONCARD apart is its adaptability; the augmented reality presentations can change according to seasons or events, allowing users to enjoy unique themes such as Halloween costumes, holiday specials, and event-specific voice lines.

Introducing the "W Trigger"

The newly introduced "W Trigger" concept represents a significant evolution in AR experiences. By combining two distinct items or locations, users can unlock exclusive AR content, making the interaction more compelling and dynamic. This unique feature, which is currently under patent application, aims to create an environment that naturally encourages users to engage more by collecting items, exploring venues, and sharing their journey on social media.

Additionally, the system promotes local economic circulation through new initiatives such as:

• - Local tourism
• - Store visits
• - Repeat customer engagement
• - Collaborative consumption

The W Trigger can be applied beyond the Oshi Katsu context to enhance tourism routes, shopping district explorations, and even dining collaborations within local communities.

Actual Experience at the Expo

Visitors to the Oshi Katsu Expo will have the opportunity to experience the W Trigger first-hand using their smartphones. The booth will feature:

• - W Trigger demos
• - NFC products
• - Oshi Katsu-focused AR merchandise
• - Examples of tourism and community collaboration
• - ONCARD business cards featuring AR elements
• - AI interaction demos with beloved characters

With no need for a dedicated app, attendees can easily participate in these experiences directly through their smartphone browsers.

Crowdfunding Success

The ONCARD project has achieved remarkable crowdfunding success, reaching over 1.7 million yen with contributions from more than 100 backers. These funds will be utilized to facilitate the outstanding presentation at the Oshi Katsu Expo, manufacture NFC products, and strengthen the overall experience of W Trigger interactions.

The Vision Behind the Development

Kimura Hana, the representative of HK STYLE, has witnessed the struggle for AR technologies to demonstrate tangible value within various industries, particularly characterized by a persistent belief that monetizing AR is challenging. The emergence of the Oshi Katsu culture—which celebrates connection through merchandise and specific locations—ignited a vision of creating enjoyable experiences that not only delight audiences but also motivate real-world actions.

HK STYLE aims to combine real-world objects and locations with digital experiences to foster new value and engagement opportunities. The ONCARD system, which overlays AR content onto various promotional materials, extends this vision, encompassing areas beyond Oshi Katsu, such as tourism and local business collaborations.

Company Overview

• - Company Name: HK STYLE, Inc.
• - Representative: Kimura Hana
• - Business Focus: Production of 3D graphics, BIM, XR content, and management of AR promotion through ONCARD.

For further insights, links to the ONCARD website, W Trigger special site, and Oshi Katsu Expo details can be found in the related links area.