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Dutch Bros Foundation Celebrates 20 Years of Commitment to Local Youth

On Friday, September 18, 2026, Dutch Bros Coffee and the Dutch Bros Foundation are set to celebrate the 20th anniversary of their Buck for Kids Day. This significant event not only marks two decades of tradition but also emphasizes the company’s commitment to improving the futures of local youth.

The concept behind Buck for Kids Day is simple yet impactful: for each drink purchased on this day, $1 will be donated to local youth-focused organizations across the communities that Dutch Bros serves. This initiative highlights the importance of collaboration between the company and its valued customers, ensuring that the funds directly benefit those in need.

Debbie Beisswanger, the Senior Vice President of Brand Marketing for Dutch Bros, expressed her pride in the initiative. “For two decades now, Buck for Kids has been our signature youth initiative, reflecting our commitment to investing in and uplifting the next generation,” she stated. “Each year, this giveback highlights the power of partnering with our customers to make a massive difference for youth in every community we call home.”

Participating locations will collaborate with local franchise owners who will select nonprofit organizations to support, ensuring the donations make a meaningful local impact. Notable organizations selected this year include Big Brothers Big Sisters, Ronald McDonald House Charities, Make-A-Wish, and Special Olympics.

Dutch Bros Coffee, known for its unique beverage offerings, was founded in Grants Pass, Oregon in 1992. Now, with 1,225 locations as of June 30, 2026, it has established itself as a leader in the drive-thru specialty beverage industry. Customers can enjoy a diverse menu that includes the exclusive Dutch Bros Rebel® energy drink, specialty coffee, and refreshing teas. The company prides itself on its vibrant culture and ability to customize orders to individual tastes.

The Dutch Bros Foundation, committed to community giving, actively engages in various initiatives that aim to support causes across the country. Through local events and donations, the foundation strives to shine a light on the importance of community connections and generosity.

The upcoming Buck for Kids Day serves as a reminder that a simple act of buying a drink can have profound implications for local youth. The participants are encouraged to share in the excitement of giving back, supporting those organizations that uplift young individuals and help them achieve their potential.

As Dutch Bros continues to grow, its commitment to giving back remains a core principle. The company’s motto, “Dutch Luv,” embodies the spirit of kindness and community, encouraging everyone to be a part of making a positive difference in the lives of young people.

For more information about Dutch Bros and their charitable efforts, visit www.dutchbros.com and follow them on social media platforms like Instagram and Facebook. Customers can also download the Dutch Bros app to order ahead, earn points, and unlock exclusive rewards.

Join Dutch Bros in making a difference this September 18 by participating in Buck for Kids Day—where every sip contributes to brighter futures for local youth.