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Avocados From Mexico Teams Up with Rob Gronkowski for Game Day

The renowned avocado brand, Avocados From Mexico®, has introduced a groundbreaking marketing initiative just in time for this year's Big Game, bringing together sports fans and guacamole lovers in a delightful digital encounter. This unique experience, named the Guacline, features Gronk AI, the very first digital avatar of Rob Gronkowski, widely celebrated as one of football's all-time great tight ends.

Fans can now dial into the Guacline for game day tips and recipes straight from Gronkowski himself. This initiative not only allows users to engage with a beloved sports figure but also ensures they have the most delicious guacamole recipes ready for their game day celebrations. Launching on January 15, 2025, the Guacline aims to create a personalized experience that bridges the worlds of football and culinary excitement.

The interactive platform was developed in collaboration with digital experience agency 270B, ensuring that each call to Gronk AI feels tailored and engaging. Users can learn about his original buffalo Gronkamole recipe, designed specifically for football fans, and gather tips on how to elevate their guacamole game.

According to Rob Gronkowski, “I was immediately excited to team up with Avocados From Mexico when they suggested creating my digital avatar for the Big Game. I have always loved making fan experiences that promise entertainment, and through the Guacline, I can connect with fans while sharing my favorite guacamole recipes!”

The Big Game is renowned for generating enthusiasm and camaraderie, and guacamole plays a vital role in these celebrations. It stands out as a prime occasion for avocado consumption, with roughly 250 million pounds of avocados consumed on this day. This translates to enough guacamole to fill around 30 million football helmets, demonstrating the immense demand for fresh guac during this event.

Alvaro Luque, president and CEO of Avocados From Mexico, emphasized the brand's commitment to innovation: “From our first Big Game advertisement ten years ago to this latest technological advancement, we have always sought new ways to connect with guacamole-loving football fans. I’m thrilled to present the Guacline, which, in conjunction with Rob Gronkowski, promises even more fun for this year’s Big Game.”

The Guacline experience not only includes delicious recipe exchanges but also emphasizes fan interactions that can inspire creativity in food preparation. Fans can download recipes directly at the end of their call with Gronk AI, allowing them to host an unforgettable game day snack station.

Track what Gronk and Avocados From Mexico are up to by following them on their social media platforms like Instagram, Facebook, and X, or by visiting the dedicated website at BigGameGuac.com.

About Avocados From Mexico

Avocados From Mexico is a proud subsidiary of the Mexican Hass Avocado Importers Association. The organization focuses on promoting avocados through a variety of strategic marketing efforts in the United States. By leveraging resources from multiple stakeholders in the avocado exporting industry, Avocados From Mexico strives to deliver effective marketing strategies that resonate with consumers.

With the Guacline initiative and more exciting promotions on the horizon, fans of both football and avocados have much to look forward to this season.