Neusoft Showcases Innovative Consumer Experience Solutions at IAA MOBILITY 2025

Neusoft Corporation, a front-runner in information technology, has made a significant impact at IAA MOBILITY 2025 held in Munich. The company's participation focused on showcasing its latest products and solutions aimed at enhancing the consumer experience in the evolving landscape of mobility powered by artificial intelligence.

On September 11, Dr. Angela Wang, Neusoft's Senior Vice President and General Manager of Neusoft Europe, is set to deliver a keynote address titled "Dynamic Innovations in Consumer Experience from China for Future Mobility". Her insights will cover the latest trends in consumer experience innovations observed in China, highlighting the driving factors behind these advancements. The roadmap ahead involves inspiring global partners and clients to embrace these innovations not just in China but also in other global markets.

Dr. Wang’s address is particularly relevant in today's competitive environment, where the emphasis is on balancing innovation, speed, and cost—an equilibrium that necessitates fresh global perspectives and collaborative undertakings in the domain of future mobility.

At their exhibition booth, Neusoft displayed a range of advanced technological products, including the next iteration of OneCoreGo®, a Global In-Vehicle Intelligent Mobility Solution 6.0. This offering aims to redefine the intelligent mobility experience by seamlessly integrating five key systems: One Map for global navigation, One Sight for vehicle-based augmented reality (AR), One Store as a global vehicle application ecosystem, One Pay for in-vehicle payment solutions, and One Mate for AI interaction.

Additionally, the NAGIC Cockpit software platform enables automotive manufacturers to fast-track the transition to Software-Defined Vehicles (SDV) through agile development, minimizing costs while fostering innovation in software and adaptable business models. This comprehensive suite ensures that automakers have the tools they need to adapt to an ever-evolving market.

Among the notable innovations showcased, One Sight, Neusoft’s AR solution for vehicles, attracted considerable attention from attendees. This product leverages proprietary high-performance graphical engines and multiple patented core algorithms to enhance driving safety. Beyond its safety features, One Sight transforms driving into an engaging experience, merging virtual imagery with real-world elements. This innovative interaction invites users into a deeper emotional and immersive relationship with their vehicles, elevating AR-HUD experiences to new heights.

Neusoft has positioned itself as a key technological partner in the SDV landscape, backed by over three decades of automotive software research and development expertise. With a global network of R&D and distribution centers in key regions including China, Germany, the United States, Japan, and Malaysia, the company boasts a workforce of more than 6,000 automotive software engineers. Their products are currently employed in over 1,800 vehicle models across more than 110 countries and regions, serving more than 50 automotive manufacturers.

Looking ahead, Neusoft is steadfast in its commitment to collaborating with global partners and clients as it pioneers new innovations tailored to improve consumer experiences. The company envisions fostering the sustainable development of smart vehicles, paving the way toward a future of mobility that is safer, smarter, and more customer-centric.

For additional details about Neusoft, interested parties can visit www.neusoft.com.