SC Johnson’s Remarkable Achievement at the Cannes Lions
In a significant milestone for the SC Johnson brand, Ziploc® has achieved unprecedented recognition at the
2025 Cannes Lions International Festival of Creativity. The brand secured the prestigious
Grand Prix in Creative Commerce, in addition to winning five Lions for its imaginative
'Preserved Promos' campaign. This campaign ingeniously addressed the common issue of expired food coupons by providing consumers with a valuable savings solution.
The Cannes Lions is renowned for celebrating excellence in brand communications, drawing together communication specialists, creatives, and marketers from all corners of the globe. Within this vibrant context, the
Ziploc® campaign didn’t just stand out; it redefined the brand's engagement tactics in a fresh and interactive manner.
Addressing a Common Consumer Pain Point
Recent statistics show that over
54% of U.S. online shoppers have begun utilizing coupon codes more frequently, seeking to make their budgets stretch further. Data reveals that an alarming
99% of digital promos go unused, leading to a staggering loss in potential savings for consumers—a reality that incited considerable financial frustration. The Ziploc® marketing team recognized this challenge as a unique opportunity to innovate and engage their audience effectively.
By leveraging its core competency in food preservation, Ziploc® aimed to turn expired digital promotions into a pathway for fresh savings and brand loyalty. The essence of the
'Preserved Promos' campaign was to transform discarded coupons into brand engagement opportunities. Shoppers were invited to upload images or screenshots of their expired food promotions to the dedicated website,
PreservedPromos.com, where they could quickly receive new offers, resulting in savings of up to
$4 redeemable at popular retailers such as Walmart, Kroger, Target, and Amazon.
Seamless User Experience
The innovative campaign’s design was optimized for mobile users, ensuring a seamless redemption process that was both intuitive and rewarding. With ease of use at its forefront, shoppers uploaded their expired codes, received real-time validation, and accessed new offers effortlessly. This refreshing approach not only simplified the savings journey but also highlighted the effectiveness of Ziploc® as a staple for modern households.
Outstanding Recognition and Results
The overwhelming success of the
'Preserved Promos' campaign resulted in recognition across multiple categories at the festival:
- - Grand Prix – Creative Commerce Consumer Goods
- - Gold Lion – Direct Use of Real-Time Data
- - Silver Lion – Media Retail Media
- - Silver Lion – Direct Market Disruption
- - Bronze Lion – Creative B2B Market Disruption
- - Bronze Lion – Direct Use of Mobile
Moreover, the campaign translated into powerful results for both consumers and retail partners:
- - 61% Share of Voice – Enhanced Ziploc® market presence
- - 5% Sales Lift – Direct commercial impact
- - 14% New Buyers – Attracting fresh consumers
- - 49% Redemption Rate – Demonstrating exceptional consumer engagement
- - 80+ Retail Partners – Supported by over 65,000 stores nationwide
Such figures underscore the campaign's effectiveness in addressing both consumer needs and business objectives—a hallmark of innovative marketing strategy.
About Ziploc® and SC Johnson
Ziploc® is synonymous with quality food storage solutions, enabling families to maximize their resources while keeping meals fresh and organized. With an ever-expanding product line available in grocery and retail outlets across the country, Ziploc® remains a trusted choice for consumers.
SC Johnson, the parent company founded in 1886 and based in Racine, Wisconsin, is committed to fostering a sustainable and transparent world. Through innovative products and responsible practices, SC Johnson continuously aims to tackle some of the most pressing environmental and health challenges today. By pledging resources and commitment, SC Johnson empowers individuals and communities globally, reinforcing their vision of creating opportunities and improving lives.
For more information on Ziploc®, visit
ziploc.com or connect with them on social media platforms like Facebook, Instagram, and TikTok. To learn more about SC Johnson, explore
scjohnson.com.