#Haier #Australian Open #Smart Innovations

Haier Shines Brightly at the Australian Open 2026

Haier, the leading home appliance brand globally, has made a significant mark at the Australian Open 2026 through its continued strategic partnership with this prestigious tournament. Returning to Melbourne Park, Haier electrified the tournament atmosphere, combining sports excellence with the innovation of smart home technology under the concept of "Zero Distance." This initiative aims to enhance the experience for fans all around the world.

This year’s partnership goes beyond traditional branding efforts, transforming the tennis court into a vibrant platform of innovation and social impact. In an exhilarating display showcasing precision, top players aimed their shots at Haier appliances strategically placed on the court. As part of the washing machine and dryer challenge, these appliances served as bonus-targeted goals, with all proceeds going to the Australian Tennis Foundation. By placing its products at the heart of the events, Haier highlighted how its solutions contribute to a "better life," ensuring that the excitement of the match supports the local community as well.

In a manner akin to an umpire overseeing fair play, Haier appliances act as quiet pillars in millions of homes. Their "invisible work" supports us in everyday life, simultaneously being a testament to the innovations within the industry. Wang Meiyan, the Vice President and Brand Director of Haier Group, stated, "We are opening another exciting chapter in our partnership with the Australian Open, wanting fans worldwide to feel the spirit of this great event. In 2026, we are embarking on a comprehensive global plan, with attractions that extend far beyond Melbourne. This year-long initiative will be characterized by fan engagement, sports innovation, and technology, opening avenues for communities around the globe to connect through a shared passion for sports."

As part of the launch, Haier invited devoted fans from around the globe to Melbourne to experience the thrill of this grand slam tournament up close. The exclusive initiative features tennis legends Casey Dellacqua, Alicia Molik, and Tommy Haas, who will conduct coaching sessions with fans at the venue.

Moreover, Haier's connection with the tennis world extends beyond the Australian summer tournament. As a Gold Partner of the ATP Tour, Haier plans to promote excellence throughout the 2026 season. This will ensure brand visibility on the court, exclusive hospitality, and product integration at other key tournaments. In doing so, Haier will create a global platform to showcase its latest innovations in smart living. The brand will also take advantage of extensive visibility through ATP's digital channels, reaching an online audience exceeding one billion.

After the Australian Open, Haier will launch an ambitious program named **