Reveal Mobile Expands Brand Lift Studies for Canadian Advertising Professionals
In an exciting development for the advertising sector, Reveal Mobile, a recognized leader in Out of Home (OOH) measurement, has officially launched its Brand Lift Studies in Canada. This significant step allows advertisers running OOH campaigns across various formats in Canada to measure their effectiveness accurately and understand their impact better.
Since its inception, Reveal has established itself as a pioneer in the field of advertising measurement. With over a decade of experience, their OOH division, Mira, has been a game changer, particularly in the United States. Their approach involves using incremental net lift studies to evaluate various marketing outcomes, including brand awareness, foot traffic, in-app engagements, and web activity. Such insights have made Mira an essential tool for media buyers, brand marketers, and professionals in the OOH sector.
The introduction of Brand Lift Surveys in Canada marks a decisive moment for Reveal as they strive to replicate their success in the U.S. The company's Chief Commercial Officer, Jon Frangakis, noted that this addition meets the rising demand from Canadian advertising professionals eagerly seeking reliable performance measurement services. "Our clients have been asking us to provide performance measurement in Canada, and we're happy to roll this out effective immediately," expressed Frangakis.
This expansion also promises to equip Canadian marketers with the tools they need to derive valuable insights into their campaigns, thus enabling them to make informed, data-driven decisions. Ari Buchalter, CEO at Place Exchange, highlighted the significance of this development by remarking, "As pioneers in the field, Reveal is a trusted measurement partner in the US. We're excited to see them bring their expertise and innovation to the Canadian market..."
Mira's innovative capability to measure multi-format campaigns has provided a comprehensive perspective on advertising effectiveness across various channels. Currently, Reveal runs over 150 studies monthly, underscoring their position as an industry leader in campaign performance measurement. For Canadian brands eager to leverage these benefits, Brand Lift Surveys offer vital means to assess their marketing initiatives in real time. This clarity paves the way for actionable insights aimed at fostering meaningful engagement and improved outcomes.
As the advertising landscape remains dynamic and rapidly evolving, Reveal demonstrates its commitment to innovation through advanced measurement techniques, allowing real-time optimization of campaigns to maximize efficiency and impact for brands and agencies alike.
Moreover, Reveal provides clients with the user-friendly Mira Console platform, allowing them to create, manage, and review their performance measurement studies seamlessly. This system simplifies navigation through complex data sets, facilitating efficient decision-making processes. Clients can choose from self-service or managed service options and can integrate the Mira Console with enterprise systems via API.
The launch of these services in Canada signifies a considerable milestone in Reveal’s global expansion strategy, reflecting their dedication to enhancing the advertising industry's ability to quantify and understand the efficacy of their marketing efforts. As Reveal continues to push boundaries in measurement and data analytics, advertising professionals can be optimistic about harnessing these innovative solutions to bolster their campaigns and drive successful outcomes in the competitive marketplace.
Since its inception, Reveal has established itself as a pioneer in the field of advertising measurement. With over a decade of experience, their OOH division, Mira, has been a game changer, particularly in the United States. Their approach involves using incremental net lift studies to evaluate various marketing outcomes, including brand awareness, foot traffic, in-app engagements, and web activity. Such insights have made Mira an essential tool for media buyers, brand marketers, and professionals in the OOH sector.
The introduction of Brand Lift Surveys in Canada marks a decisive moment for Reveal as they strive to replicate their success in the U.S. The company's Chief Commercial Officer, Jon Frangakis, noted that this addition meets the rising demand from Canadian advertising professionals eagerly seeking reliable performance measurement services. "Our clients have been asking us to provide performance measurement in Canada, and we're happy to roll this out effective immediately," expressed Frangakis.
This expansion also promises to equip Canadian marketers with the tools they need to derive valuable insights into their campaigns, thus enabling them to make informed, data-driven decisions. Ari Buchalter, CEO at Place Exchange, highlighted the significance of this development by remarking, "As pioneers in the field, Reveal is a trusted measurement partner in the US. We're excited to see them bring their expertise and innovation to the Canadian market..."
Mira's innovative capability to measure multi-format campaigns has provided a comprehensive perspective on advertising effectiveness across various channels. Currently, Reveal runs over 150 studies monthly, underscoring their position as an industry leader in campaign performance measurement. For Canadian brands eager to leverage these benefits, Brand Lift Surveys offer vital means to assess their marketing initiatives in real time. This clarity paves the way for actionable insights aimed at fostering meaningful engagement and improved outcomes.
As the advertising landscape remains dynamic and rapidly evolving, Reveal demonstrates its commitment to innovation through advanced measurement techniques, allowing real-time optimization of campaigns to maximize efficiency and impact for brands and agencies alike.
Moreover, Reveal provides clients with the user-friendly Mira Console platform, allowing them to create, manage, and review their performance measurement studies seamlessly. This system simplifies navigation through complex data sets, facilitating efficient decision-making processes. Clients can choose from self-service or managed service options and can integrate the Mira Console with enterprise systems via API.
The launch of these services in Canada signifies a considerable milestone in Reveal’s global expansion strategy, reflecting their dedication to enhancing the advertising industry's ability to quantify and understand the efficacy of their marketing efforts. As Reveal continues to push boundaries in measurement and data analytics, advertising professionals can be optimistic about harnessing these innovative solutions to bolster their campaigns and drive successful outcomes in the competitive marketplace.
Topics General Business）
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