#Japan #Tsukuba #HalScene #Sound Story Branding #Shiroharu

The Power of Music in Regional Revitalization

HalScene, headquartered in Susono City, Shizuoka, is on a mission to bring the power of music to communities across Japan. Led by CEO Mitsuru Muromatsu, the company focuses on a groundbreaking concept called "Sound Story Branding," which involves crafting original songs that encapsulate the ideals and stories of local farms, educational institutions, and organizations.

Local regions boast rich nature, unique agricultural products, and vibrant cultural histories. However, there often exist limited opportunities for these communities to share their narratives through song. HalScene believes that, much like individuals have their own stories, each community has its unique tale that deserves to be told. By transforming these local narratives and aspirations into musical expressions, HalScene is creating new value for regional branding.

Preserving Community Appeal Through Song

At HalScene, music is not merely viewed as entertainment; it is regarded as a vital cultural asset that carries the beliefs, cultures, and challenges of communities into the future. Their efforts have notably supported agriculture and education sectors, giving them a musical voice.

Jimifarm in Tsukuba City, Ibaraki Prefecture

One example is the theme song "Papaya" from Jimifarm, which strives to highlight the charm of domestic green papaya farming and the importance of food through music. This song was unveiled at the local event “Dream Camp,” organized by Jimifarm, and has since become popular among schoolchildren, even broadcast during lunch hours at Kamigou Elementary School. This innovative initiative fosters connections between children and agriculture, enriching their understanding through a new medium that encourages not only consumption but also joyful participation through singing.

Jimifarm's representative, Jimmy Yanagishita, expresses his deep gratitude, stating, “The joy of children singing 'Papaya' is immeasurable. The power of this song not only energizes us during events but also imparts important lessons about endurance and belonging, resonating with the kids as they sing it.”

Kimiiro Free School, also in Tsukuba City

HalScene also produced the theme song "Kimi Iro no Uta" for Kimiiro, a free school that respects individuality and fosters social independence. By creating a safe environment for children to express their uniqueness, Kimiiro provides educational experiences that empower their autonomy. Through this collaboration, HalScene captures the school’s mission in a song, delivering its values not only to children but also to parents and the wider community. Kimiiro’s representative, Takuho Hasuda, emphasizes the song's significance, noting, “This song provides us the strength to keep moving forward during hard times. It's more than just a song; it's a source of bravery for everyone involved.”

Heartich Farm in Moka City, Tochigi Prefecture

Another inspiring collaboration is the creation of the theme song "Heartich Harmony" for Heartich Farm, which advocates for a farming practice that connects people through vegetables. This farm, founded by former plant engineer Motofumi Kagawa, emphasizes the human connections that agriculture can forge. His commitment to this vision is reflected in the musical representations of the farm, which will be complemented by a music video. Heartich Farm has received recognition, including the Tochigi Prefectural Agricultural Award, for its remarkable contributions. “The song beautifully encapsulates the spirit of my journey from engineering to farming, and listening to it daily inspires our continued efforts,” says Kagawa.

Looking to the Future

Mitsuru Muromatsu, HalScene's CEO, believes that every community deserves its own song that preserves its history and aspirations for future generations. He asserts that music possesses a significant power to bridge memories across different generations. HalScene is dedicated to transforming not just individual lives but also the narratives of organizations, schools, farms, and entire communities into a musical legacy for future generations.

As HalScene continues to expand its initiatives in agriculture, education, and welfare, the company is committed to weaving the stories of local areas into songs that will resonate for years to come. They aim to pass down cultural heritage and shared histories to the next generation and beyond. HalScene is paving a new path for regional revitalization in Japan, one song at a time.

About HalScene

Founded in January 2026, HalScene is at the nexus of music, literature, and visual arts, bringing meaningful stories to life through creative expression. The company is committed to preserving personal and communal narratives through their innovative projects and offerings. HalScene represents a collective journey that connects individuals, businesses, and communities, nurturing the power of music to bridge paths to the future.

For more information, please visit HalScene's official website or follow their journey through their various platforms.