#United States #New York #Stagwell #Justine Armour #Forsman Bodenfors

Justine Armour Takes Charge as Global Chief Creative Officer at Forsman & Bodenfors

In a significant move for the creative industry, Justine Armour has been appointed as the Global Chief Creative Officer (CCO) of Forsman & Bodenfors, a prestigious creative collective under the Stagwell network. With an extensive career spanning nearly thirty years, Armour is recognized as one of the most influential women in the field, known for her transformative and boldly creative approaches.

Forsman & Bodenfors, established in 1986 and headquartered in Sweden, has built a reputation for delivering pioneering work that not only shapes brands but also impacts culture. They're celebrated for famous campaigns such as the "Epic Split" for Volvo Trucks and "Wow No Cow" for Oatly. These works exemplify their ethos of pushing boundaries and challenging conventional advertising narratives.

For Armour, joining Forsman & Bodenfors is an invigorating opportunity. She expressed her enthusiasm, noting that "the global creative industry is crying out for a truly distinctive, unique offering like the collective at Forsman & Bodenfors." She emphasized how the agency's Swedish roots influence a counter-cultural approach that diverges from traditional agency norms.

As the new Global CCO, Armour will be pivotal in expanding Forsman & Bodenfors' global creative footprint across its nine offices, initially operating out of New York before relocating to London later in the year. Her prior experience as Partner and CCO at the independent New York agency FIG, along with her significant tenure at Grey New York, where she made history as the only female CCO in over a century, positions her as an ideal leader for this role.

James Denton-Clark, the recently appointed Global CEO of Forsman & Bodenfors, lauded the decision, asserting that "Justine's outstanding creativity and track record of producing work that helps brands grow makes her the perfect partner for us." He acknowledged Armour's understanding that creativity is a dynamic process that leads to impactful results, rather than just an output-focused endeavor.

Throughout her illustrious career, Armour's creativity and leadership have been recognized globally, earning accolades from prestigious award shows like Cannes Lions and One Show. She has also been honored as one of Adweek’s Creative 100 and a Leading Woman by AdAge. Furthermore, as a strong advocate for diversity, equity, and purposeful creativity, she has made notable appearances at influential events such as the One Club Creative Summit and SXSW.

Founded on the principle of radical collaboration and a unique flat structure, Forsman & Bodenfors has become a global powerhouse, working with noteworthy clients like Volvo, Oatly, and LG. The agency has also been recognized for its commitment to gender pay equity, being the first creative agency to receive Fair Pay Workplace certification.

Justine Armour's new role at Forsman & Bodenfors signifies not just a personal career milestone but also a transformative phase for one of the industry's most esteemed creative collectives. With her at the helm, clients and audiences alike can anticipate fresh and innovative campaigns that not only stand out but resonate deeply within the cultural landscape.