Buchanan's Whisky Kicks Off Celebration for World Cup 2026
As anticipation builds for the FIFA World Cup 2026™, Buchanan's Blended Scotch Whisky is setting the stage for an unforgettable celebration. Teaming up with the legendary fútbol commentator Andrés Cantor, fans from New York City to Mexico City will experience a spirited tribute to Latino fútbol culture through the Buchamión, a unique mobile celebration laden with music, community spirit, and excitement.
The Buchamión, a lively 27-foot truck adorned with vibrant artwork, launched its journey in the heart of New York City and will traverse beloved Latino neighborhoods, bringing juntos a rhythm and pride essential to the fútbol experience. Inspired by the local vendors or
pregoneros ubiquitous in Latin America, this truck will resonate with the sounds of excitement and unity, bolstered by 16 powerful speakers pumping Latin music, courtesy of Andrés Cantor.
A focal point of this initiative is the motivating chant 'Nos Vamos Al Mundial!'—a rallying cry for soccer fans and a heartfelt homage to the passion of Latino culture. Cantor's unmistakable voice echoes through the Buchamión, inviting fans to immerse themselves in the world of fútbol as they prepare to cheer for their teams during the upcoming World Cup.
With the iconic DJ Pope closing out the event in New York at the BK Backyard Bar, the celebration combines football fervor with culinary delight, including the introduction of the 'Buchanita' cocktail—an enticing blend of Buchanan's DeLuxe and pineapple juice designed to elevate the festive spirit.
This mobile activation promises to bring joy not just through music and drinks but also through games, contests, and surprise merchandise giveaways. Fans across the streets of New York, Queens, and Brooklyn will have the opportunity to participate in a
'Goool!' contest, competing for tickets to see the grandeur of the FIFA World Cup 2026 live.
"Football is more than just a sport; it's a portrait of emotion and passion, and I am thrilled to share this adventure with Buchanan's Whisky," remarks Andrés Cantor. His lifelong dedication to fútbol is highlighted as he unites fans in this monumental celebration.
Buchanan's is committed to promoting a culture that celebrates being fully engaged in both Latino and American identities—an authentic experience that extends across the nation. The Buchamión will make stops in select U.S. cities (Miami, Los Angeles, Houston, Dallas, and Chicago) leading up to the World Cup, offering fans various ways to partake in this vibrant fiesta.
To participate in this celebration and showcase your own unique dance moves, interested fans over the age of 25 are encouraged to enter the
Buchanan's x FIFA World Cup 2026™ Dance Contest. Participants can capture videos of their best soccer goal celebration moves for a chance to win tickets to a group match in the U.S. and other exciting prizes.
As the excitement builds, Buchanan's invites all fútbol aficionados to embrace this exhilarating journey, affirming its role as the official whisky supporter of the World Cup 2026. With passion, culture, and rhythm at the forefront, Buchanan's aims to solidify its image as a staple for celebrations surrounding the grand event.
For those ready to join the party, Buchanan's Blended Scotch Whisky is available both online and at retail locations at a standard price of $29.99. Cheers to the spirit of fútbol and the joyful, exuberant moments that unite us all!
Buchanita Cocktail Recipe:
- - Ingredients: 1.5 oz Buchanan's 12-Year-Old DeLuxe Blended Scotch Whisky, 4 oz fresh pineapple juice, garnish with a pineapple leaf.
- - Directions: Shake the whisky and juice vigorously with ice, pour over rocks glass filled with ice cubes, and garnish with a pineapple leaf.
Join the celebration and learn more at Buchanan's Whisky.