#Japan #LINE #Minato #Sonic Move #COMSBI

Sonic Move to Showcase Unique Marketing Strategies

Sonic Move, a leading developer in mobile applications and web systems, is set to exhibit at the upcoming event "Hello Friends! W!th LINE Yahoo," organized by LINE Yahoo Corporation on May 12-13, 2026. The Tokyo-based company, under the leadership of CEO Yuya Otsuka, aims to share insights on customer personalization and maximizing loyalty through effective LINE marketing strategies.

Background of Participation

In recent years, businesses operating multiple stores or brands have encountered significant challenges, particularly in using their LINE official accounts effectively. Issues highlighted include:

• - The growing number of friends on LINE accounts but unclear customer visit behaviors.
• - Fragmentation of customer data among various store locations.
• - A tendency toward mass notifications rather than personalized outreach.

Sonic Move addresses these challenges through the implementation of LINE mini-apps and its own marketing tool, COMSBI. This integrated approach enables brands to unify their data and shift from viewing customers merely as aggregates to seeing them as unique individuals—a process Sonic Move refers to as "customer personalization."

In line with the event's theme of providing a user-focused experience, Sonic Move aims to present practical approaches to boosting both sales and customer loyalty through LINE's innovative features.

Special Session Details

Session Title:

"Connecting 'Customers' to 'Individuals' via LINE for Multiple Stores"

• - Date & Time: May 13, 2026, from 13:10 to 13:30
• - Speakers: Yuya Otsuka (CEO of Sonic Move) and Miku Miyakubo (Head of LINE Business Division)

Session Overview:

This session will explore the common challenge of "invisible customer behaviors" faced by businesses managing multiple locations. Through a UX perspective, enriching menu customization based on customer attributes, cross-facility stamp rallies, and case studies focusing on receipt integration with original mini-apps will be discussed. Notably, strategies to optimize overall brand sales will be shared, providing valuable insights for attendees.

Archive Availability:

For those unable to attend live, advance registration will allow access to an archive of the session for later viewing.

Exhibition Booth Features

Attendees at the Sonic Move booth can engage with various initiatives aimed at enhancing customer contact through LINE.
1. Lucky Draw Experience: Engage in a guaranteed prize draw using the COMSBI marketing tool, giving participants firsthand experience of how the LINE lottery system can promote store campaigns and customer visits.
2. LINE Mini-App Demonstration: There will be live demonstrations of the LINE mini-app without requiring downloads. Key features include:

• - Digital Membership Cards
• - Customer Visit History Tracking
• - Receipt Integration Schemes
• - Stamp Rally Initiatives

Visitors will see how these tools effectively visualize customer data and encourage repeat visits. Additionally, comparisons will be made between native application development and the advantages held by LINE’s integration in terms of speed, cost, and retention rates.

Event Overview

• - Event Name: Hello Friends! W!th LINE Yahoo
• - Dates: May 12-13, 2026
• - Organizer: LINE Yahoo Corporation
• - Official Event Website: Hello Friends! W!th LINE Yahoo

About COMSBI

Sonic Move has developed a platform called COMSBI, designed to transform LINE from a simple messaging tool to a comprehensive customer base management solution. Depending on their goals and stages, businesses can choose from two service options:

• - COMSBI SaaS: A no-code solution that implements a complete set of LINE marketing functionalities, suitable for businesses aiming to kickstart customer engagement and repeat visit strategies affordably and quickly.
• - COMSBI Enterprise: Tailored for companies looking to develop LINE mini-apps and integrate with existing systems like POS, Salesforce, and Shopify, providing comprehensive support from communication design to system integration.

Learn more about the services offered by Sonic Move at COMSBI.

About Sonic Move

Sonic Move is dedicated to enhancing convenience and enjoyment through the power of technology and design. With a focus on app and web development across various user touchpoints, the company has been recognized as an Advanced Technology Partner in the LINE Yahoo Partner Program. Sonic Move supports businesses from strategic planning to development, operations, and growth for BtoC service innovation.

• - Company Name: Sonic Move, Inc.
• - Head Office: 1-3-1 Azabudai, Minato-ku, Tokyo, Japan
• - CEO: Yuya Otsuka
• - Services: Smartphone applications, WEB systems, and LINE application development
• - Established: March 20, 2002
• - Website: Sonic Move