Seven7 Partners with Altor to Invest in Iconic CCM Hockey Brand
In a significant move for the world of hockey, Seven7 Partners has announced its collaboration with Altor, a prestigious Nordic private equity firm, to acquire a minority stake in CCM—an iconic name in hockey gear and apparel. With a rich history that dates back to 1899, CCM has been at the forefront of hockey innovation for over a century, providing top-quality equipment for both professional athletes and amateur players alike.
CCM, which stands for Canada Cycle & Motor Co., has built a renowned reputation in the sports equipment industry. The brand is synonymous with high-quality hockey sticks, skates, and protective gear that have adorned the likes of many NHL stars, as well as supported grassroots hockey initiatives across North America and Europe. This commitment to the game and its players is what sets CCM apart from its competitors.
As the company looks toward the future, the partnership with Altor and Seven7 signifies not just a financial transaction but rather a vision for growth and expansion. The investment is designed to enable CCM to enhance its international presence, spearhead digital transformations, and innovate its product lines. In an ever-evolving market, CCM recognizes the need to engage more deeply with the next generation of players and fans, ensuring that the brand remains relevant and valuable.
Daryl Jones, the Chief Investment Officer at Seven7, expressed enthusiasm regarding the partnership, stating, "This is a landmark opportunity. We are excited about the potential for CCM as hockey continues to grow globally. Our focus at Seven7 has always been on cultural relevance and passionate communities, and CCM embodies these values perfectly. With Altor's exceptional operational expertise, we aim to back a brand that has been pivotal to the sport for over 125 years and still has exciting prospects ahead."
Adding to this sentiment, Mike Commodore, an ex-NHL defenseman and a current investor in Seven7, shared his personal connection to CCM. "I've been loyal to CCM since I laced up my first pair of skates. Transitioning from a player to a part-owner is not just a financial venture—it's deeply personal for me. CCM has a rich history, and together, we aim to take this legacy to global heights."
This investment in CCM is just one of several strategic moves by Seven7 in the hockey sector. Other notable investments include support for organizations such as LiveBarn and Sauce Hockey, reflecting Seven7’s commitment to enhancing the hockey experience at all levels.
Seven7, LLC, is an investment firm based in Stamford, Connecticut, focused on empowering entrepreneurs and dedicated teams within the sports, media, and consumer markets. With a keen emphasis on long-term value creation, Seven7 thrives on in-depth research and operational engagement, driven by the belief that the next wave of exceptional returns lies in authentic brands that possess loyal followings and cultural significance. As Seven7 partners with Altor to fortify CCM's legacy, the stage is set for exciting advancements that promise to reshape the landscape of hockey comprehensively.
A Legacy of Quality and Performance
CCM, which stands for Canada Cycle & Motor Co., has built a renowned reputation in the sports equipment industry. The brand is synonymous with high-quality hockey sticks, skates, and protective gear that have adorned the likes of many NHL stars, as well as supported grassroots hockey initiatives across North America and Europe. This commitment to the game and its players is what sets CCM apart from its competitors.
As the company looks toward the future, the partnership with Altor and Seven7 signifies not just a financial transaction but rather a vision for growth and expansion. The investment is designed to enable CCM to enhance its international presence, spearhead digital transformations, and innovate its product lines. In an ever-evolving market, CCM recognizes the need to engage more deeply with the next generation of players and fans, ensuring that the brand remains relevant and valuable.
Comments from the Executives
Daryl Jones, the Chief Investment Officer at Seven7, expressed enthusiasm regarding the partnership, stating, "This is a landmark opportunity. We are excited about the potential for CCM as hockey continues to grow globally. Our focus at Seven7 has always been on cultural relevance and passionate communities, and CCM embodies these values perfectly. With Altor's exceptional operational expertise, we aim to back a brand that has been pivotal to the sport for over 125 years and still has exciting prospects ahead."
Adding to this sentiment, Mike Commodore, an ex-NHL defenseman and a current investor in Seven7, shared his personal connection to CCM. "I've been loyal to CCM since I laced up my first pair of skates. Transitioning from a player to a part-owner is not just a financial venture—it's deeply personal for me. CCM has a rich history, and together, we aim to take this legacy to global heights."
Strategic Investments in Hockey
This investment in CCM is just one of several strategic moves by Seven7 in the hockey sector. Other notable investments include support for organizations such as LiveBarn and Sauce Hockey, reflecting Seven7’s commitment to enhancing the hockey experience at all levels.
About Seven7
Seven7, LLC, is an investment firm based in Stamford, Connecticut, focused on empowering entrepreneurs and dedicated teams within the sports, media, and consumer markets. With a keen emphasis on long-term value creation, Seven7 thrives on in-depth research and operational engagement, driven by the belief that the next wave of exceptional returns lies in authentic brands that possess loyal followings and cultural significance. As Seven7 partners with Altor to fortify CCM's legacy, the stage is set for exciting advancements that promise to reshape the landscape of hockey comprehensively.
Topics Consumer Products & Retail）
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