Exploring the Fundamentals of PR in the Age of AI: An Upcoming Online Seminar

Unveiling AI-Driven PR Logic

The world we live in is rapidly changing with the advancement of artificial intelligence (AI). As a result, PR and communication strategies must adapt and evolve. In this context, Todo-O-Nada Inc., a Tokyo-based company, is hosting a free online seminar titled "AI時代の広報ロジック：LLMO対策の本質と実践セミナー" on August 7, 2026, at 14:00. This enlightening event aims to equip PR professionals with the knowledge necessary to navigate the complexities of AI in their work.

Looking Back: High Satisfaction Ratings

During the previous session held on July 24, participants expressed high levels of satisfaction with an average score of 4.3 out of 5. The flourishing interest in the correlation between PR and AI signifies a collective urgency among professionals to grasp the implications of these technologies. Many organizations are still lagging behind, unprepared for an AI-centric landscape.

Why Act Now?

The prevailing assertion that "LLMO measures are essential" often doesn't provide a clear starting point. Without understanding how AI accumulates and processes information, companies risk falling behind as competitive gaps widen. The rapid pace of AI's evolution means that hesitating to act even for a month can lead to significant disadvantages. This seminar is designed to unravel the confusing landscape of AI, providing concrete actions participants can implement right away.

What Participants Will Learn

1. Understanding AI's Knowledge Base: AI operates based on the texts it has encountered through its training phase. If a company’s information is not sufficiently documented in credible media sources, it risks being unknown to AI, which will adversely affect its visibility and engagement.

2. Distinguishing Effective Measures from Ineffective Ones: Many so-called "AI countermeasures" do not impact AI learning. This seminar will illuminate which strategies genuinely enhance AI recognition and how to avoid wasted investments.

3. Staying Ahead of Competitors: Accumulating information for AI proficiency doesn’t happen overnight. Companies that delay action risk allowing their competitors to establish stronger connections with customer issues and their own brand. About 80% of previous participants expressed the need to share their sense of urgency internally.

4. The Risks of Misguided Investments: Engaging in initiatives without understanding the core principles can lead to irreversible damages. The seminar aims to help set a clear direction from the beginning, minimizing risks associated with misguided approaches.

5. Feasibility of Diagnosis: While measuring AI's recommendation probabilities can be elusive, there are methods to evaluate whether a company is investing correctly. Participants will be introduced to methods for defining target queries and diagnosing connections based on previous attendees’ feedback.

Seminar Details

- Date and Time: August 7, 2026, from 14:00 to 15:00 (estimated)
- Format: Online via Zoom
- Capacity: Limited to 20 participants
- Cost: Free of charge

The session will be led by Tatsuya Shiraishi, Director of Todo-O-Nada Inc., who emphasizes the importance of understanding the core of PR in the AI era.

Speaker’s Insights

"Researching AI and LLMO brings me back to the essence of PR. The difference between companies that AI recommends and those that it doesn’t isn’t tied to special technical strategies, but rather to how well customer challenges and brand names are encapsulated in trusted media. Moving forward without understanding these mechanisms only leads to misguided investments. This seminar aims to provide practical directions PR professionals can act on immediately," Shiraishi remarked.

Related Services

Qlipper: A PR measurement service that monitors over 4,000 media outlets in real-time, offering automated collection and analysis of published articles. By enabling comparative analysis and estimating ad equivalence, it grants firms a quantitative grasp of their PR effectiveness.

Qoddler: An AI assistant within Qlipper that facilitates the retrieval of PR data in chat format, streamlining PR operations including regular checks and monthly report generation.

Digidigi: A tool that continually assesses the conditions under which a company can be recommended or mentioned by AI, providing clarity on the structural requirements for favorable AI interaction.

Company Overview

Company Name: Todo-O-Nada Inc.
Representative: Taisuke Matsumoto, CEO
Founded: January 20, 2020
Location: Ueno 7-11-13, Yahiko Building 302, Taito, Tokyo
Business: Development and operation of cloud services for businesses, consulting systems.
Website: https://todo-o-nada.com

For inquiries related to this press release, contact: Qlipper Operations Office at [email protected] or call 03-6453-6886.