#Japan #Tokyo #CRM Solutions #Softbrain #e-Sales Manager

Transforming Sales Strategies with e-Sales Manager

In the pursuit of enhancing corporate competitiveness, Softbrain Corporation, headquartered in Chuo Ward, Tokyo, has published a collection of case studies titled "Transforming Sales by Industry and Company Size: e-Sales Manager Case Studies". This collection is now available for free download, featuring insights from seven diverse companies on how they optimized their sales processes using e-Sales Manager, a leading CRM solution.

The Importance of CRM in Sales Conversion

In recent years, companies have increasingly recognized the need to depersonalize customer information and streamline sales processes to achieve sustainable growth. This has simultaneously escalated the necessity for effective CRM/SFA tools. Yet, many companies are hesitant about adopting such tools due to uncertainties regarding their suitability and effectiveness for achieving tangible outcomes. This lack of clarity often leaves companies grappling with unaddressed challenges.

Softbrain has already supported over 5,500 companies by providing solutions that drive transformation across all customer touchpoints, empowering organizations to improve operational efficiency and enhance sales and profits. This case study compendium sheds light on seven companies of varying industries and sizes, focusing on their challenges, the positive impacts gained from implementing e-Sales Manager, and the strategies they employed.

By sharing these real-life applications, Softbrain aims to assist other organizations in improving sales identification and building sustainable growth through better sales processes.

Overview of Selected Case Studies

Let’s take a closer look at some of the highlighted companies:

1. Credit Saison Co., Ltd.
- Industry/Employee Size: Finance/Insurance (5,000+ employees)
- Case Summary: Eliminated personalized sales practices and established a proactive management system.

2. Precfoods Co., Ltd.
- Industry/Employee Size: Retail/Wholesale (500-5,000 employees)
- Case Summary: Achieved 2.2 times its annual target in new customer acquisition by committing to strict project management.

3. Morisada Koshou Co., Ltd.
- Industry/Employee Size: Retail/Wholesale (100-500 employees)
- Case Summary: Enhanced project closure rates and reporting speed through cross-regional information sharing.

4. Shochiku Co., Ltd.
- Industry/Employee Size: Information & Communication (500-5,000 employees)
- Case Summary: Centralized dispersed information for more efficient sales activities.

5. Dogiman Hayashi Co., Ltd.
- Industry/Employee Size: Manufacturing (100-500 employees)
- Case Summary: Implemented visibility in sales activities to boost efficiency and results.

6. Daiwa Seiko Co., Ltd.
- Industry/Employee Size: Manufacturing (500-5,000 employees)
- Case Summary: Visualized previously unexplored customer opportunities through integration with corporate databases.

7. Fulltech Co., Ltd.
- Industry/Employee Size: Services (500-5,000 employees)
- Case Summary: Strengthened organizational sales capabilities by addressing personalized sales practices.

Download the Case Study Collection

You can download the full case study here: e-sales manager case study collection.

About e-Sales Manager

Since launching Japan's first CRM/SFA solution in August 1999, Softbrain has been committed to transforming customer touchpoint operations across marketing, sales, and after-service with its high-functioning CRM/SFA, e-Sales Manager. Alongside this, Softbrain provides solutions derived from practical know-how in managing customer interactions through tools like the Marketing Automation tool "esm marketing" and after-service management tool "esm service". These integrated solutions are designed to maximize productivity and encourage the adoption of effective sales processes tailored to each company’s unique needs.

The company offers comprehensive consulting services before and after implementation, capitalizing on over 5,500 successful deployments to deliver tailored insights and support customer success which has resulted in a 95% retention rate of its services. For further product details, please visit: Softbrain.

About Softbrain Corporation

• - Company Name: Softbrain Corporation
• - Location: 6-18-2 Ginza, Chuo Ward, Tokyo, 11th Floor of Nomura Real Estate Ginza Building
• - Representative: Hirofumi Toyota, President
• - Established: June 17, 1992
• - Business Description: Development and provision of cloud applications/platforms for all customer point operations
• - Website: Softbrain

Media Inquiries

For inquiries regarding this news release:

• - Public Relations Contact: Ayako Akimoto, Sales Planning Department
• - Phone: 03-6779-9800
• - Fax: 03-6779-9310
• - Email: [email protected]