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Revolutionizing Fashion with Genera AI

Genera has officially launched, introducing groundbreaking technology that promises to redefine the fashion industry. As a leader in digital replication, Genera merges human creativity with innovative AI solutions, paving the way for a more efficient and sustainable fashion environment.

What is Genera?

Founded with a vision to disrupt outdated processes, Genera specializes in the digital replication of both fabrics and models. This means that designers can now leverage a fully integrated system that streamlines the entire content production workflow—from AI-generated digital samples to meticulously crafted marketing visuals. Genera ensures that every aspect of garment production is executed with unmatched precision and accuracy.

Key Features of Genera's Technology

1. Genera.Space: This next-gen Software as a Service (SaaS) platform transforms the fashion value chain. Whether it's creating hyper-realistic AI samples or delivering production-ready imagery, Genera.Space integrates AI across all stages. By consolidating proprietary technologies into this powerful suite, brands can streamline their workflows while driving substantial growth.

2. AI Fashion Models: With a commitment to diversity and ethical sourcing, Genera offers a wide range of AI-generated fashion models. Brands can showcase their collections on various body types and skin tones, ensuring that every consumer feels represented. This adheres to a fully verified process that supports authentic inclusivity.

3. Tech Pack Converter: Technical drawings are translated into hyper-realistic images that highlight fabric specifics and ensure proper garment fitting. This feature significantly enhances the design process.

4. PDP/Lookbook/Campaign Creation: All marketing content can be efficiently produced through Genera. Their technology highlights the natural movements of fabrics, crafting visuals of comparable quality to conventional photoshoots, but with overall cost and time savings.

5. AI Try-On: Tailored for modern consumers, this hyper-realistic tool allows users to visualize clothing on their digital avatars. This not only enriches the online shopping experience but also minimizes return rates—a vital consideration for retailers today.

The Vision Behind Genera

Artem Kupriianenko, the founder of Genera and Omega Render, stated, "With over 15 years of experience in AI and machine learning, we have cultivated a technology set to transform the fashion industry. Our year-long journey has displayed the disruptive potential of our solutions."

Keiron Birch, head of creative and business at Genera, and former VP of design at Calvin Klein, added, "Fashion has always been a visually driven industry. Genera liberates designers from the constraints typically imposed by traditional methods, enabling a more coherent and impactful visual representation of their creations."

Measurable Impact on Brands

Through partnerships with more than 60 brands spanning fashion, beauty, and accessories, Genera has generated significant business benefits such as:

• - Enhanced Performance: The optimization achieved through Genera's AI-driven workflows translates to a marked improvement in overall business metrics.
• - Cost Reduction: By minimizing traditional photoshoot requirements, brands can significantly cut expenses and resource use.
• - Efficiency Gains: Internal production processes see a streamlining from the collection development phase all the way to wholesale, allowing for a faster go-to-market strategy.

Embracing Change in the Fashion Industry

Genera stands at the forefront of the long-overdue transformation that the fashion industry has needed for decades. Their successful implementation demonstrates that brands are ready to integrate innovative technologies that lead to a more sustainable, efficient, and progressive future.

For detailed information or to arrange a demonstration of Genera's offerings, visit Genera's official website.

Media inquiries can be directed to Sofia Polyakova, Head of PR at Genera.