counterTEN Expands Leadership to Propel Global Music and Sports Growth

counterTEN Unveils Leadership Changes for Global Expansion

counterTEN, a pioneering platform utilizing blockchain technology for fan engagement in music and sports, has taken significant steps towards expanding its global footprint. The company has announced key leadership changes that are geared toward boosting its presence in the entertainment and sports sectors.

In a strategic move, counterTEN has appointed Michael Gleeson as its new Chief Executive Officer (CEO). Gleeson, with over two decades of experience in scaling high-growth technology companies, previously played an instrumental role as an early investor and advisor for counterTEN. His extensive background includes establishing commercial operations at GenMark Diagnostics, where his efforts in revenue generation were pivotal to the company’s success and acquisition.

As CEO, Gleeson will oversee counterTEN’s global expansion strategy, particularly emphasizing growth within its music and sports verticals. His responsibilities include strengthening collaborations with promoters, venues, sports rights holders, and brands, all while building a high-performing team oriented toward impactful results. Gleeson expressed his eagerness to lead counterTEN into new markets, stating, "I am fully committed to globalizing counterTEN and working closely with our clients to create deeper, data-driven connections with fans that yield a positive impact."

Alongside Gleeson’s appointment, Steve Shulman, the founder of counterTEN, transitions to the role of Chief Technology Officer (CTO). This shift will allow Shulman to focus on scaling the platform’s core technologies, driving Artificial Intelligence (AI) innovation, and shaping the long-term product vision. He remains actively involved in the company as a board member. Shulman noted, "Having the right leadership has been an absolute priority. With Mike now on board, I am excited to fully concentrate on scaling our AI infrastructure and driving innovation that expands the boundaries of fan interaction."

counterTEN is poised for a major market entry into the European live entertainment scene, particularly focusing on Latin music. Details regarding this upcoming launch, including a significant strategic partnership, will be unveiled in the coming months.

About counterTEN

counterTEN stands out as a patented platform designed for fan experiences and brand activation, reimagining how users access, personalize, and monetize live music and sports experiences. By utilizing blockchain-secured digital credentials delivered directly to platforms like Apple and Google Wallet—eliminating the need for apps or passwords—counterTEN enables immersive experiences for fans at every touchpoint. This unique approach allows artists, event organizers, and brands to generate new revenue streams, foster fan loyalty, and drive measurable impact before, during, and after events.

For more information about counterTEN and to experience the platform firsthand, visit www.counterten.com.