#Japan #Tourism #Mie #Persol Group #Online BPO

Enhancing Mie Prefecture's Tourism Sector

Persol Business Process Design Inc., headquartered in Minato, Tokyo, has officially accepted the role of supporting back office operations for tourism businesses in Mie Prefecture. With the vision of "Work and Smile," this initiative aims at creating a conducive environment for tourism operators to focus on areas that directly affect their profitability and performance. This involves leveraging online Business Process Outsourcing (BPO) and Business Process as a Service (BPaaS) solutions.

The tourism sector in Mie faces numerous challenges, particularly with human resource shortages, the specialization of certain roles within operations, and the disparity in workload during high and low seasons. Back office tasks such as accounting, human resources, and general administration often limit the capability of businesses to concentrate on revenue-generating activities. Previous surveys conducted by Persol on tourism operators revealed significant burdens associated with back office operations, making it evident that many businesses felt overwhelmed.

Interestingly, while many operators recognize the benefits of outsourcing or delegating these functions, concerns have also surfaced regarding the implementation methods and suitability for their specific business needs. Therefore, it is crucial to create an environment where tourism operators can effectively explore and utilize online BPO and BPaaS solutions tailored for their unique situations.

Overview of the Initiative

This initiative will provide practical support for tourism operators across Mie Prefecture, particularly those managing lodging facilities, tourist attractions, experiential venues, and souvenir shops. The goal is to facilitate the adoption of online BPO and BPaaS services, enhancing operational efficiency and allowing businesses to concentrate on their core competencies.

Our support strategy involves a thorough assessment of each operator's business operations, challenges, and specific needs. This includes assisting with back office functions like recruitment, accounting, HR, and administrative tasks. Additionally, we will focus on unique tourism-related operations such as registering and managing services with domestic and overseas Online Travel Agents (OTAs) and social media management. Our comprehensive support covers adjustment and design necessary for process re-evaluation, all the way to the actual implementation of services.

As part of our efforts, we will also conduct seminars to increase awareness and understanding of online BPO and BPaaS within the tourism sector. By compiling examples of successful initiatives undertaken through this project and analyzing the results, we aim to develop recommendations for future measures that Mie Prefecture can adopt.

The Broader Context

Persol has previous experience supporting various businesses in constructing operational frameworks using online BPO and BPaaS solutions. We have established cooperative agreements with several local governments to work towards community-wide problem-solving initiatives. This undertaking with Mie Prefecture exemplifies advanced efforts to increase productivity and improve human resource management for tourism operators.

By applying our extensive experience and know-how, we aim to address the specific challenges faced by Mie's tourism industry, fostering improvements in productivity and assisting in tackling social issues like human resource shortages and operational specialization. Our contributions are aligned with the vision of sustainable economic development at the regional level.

About Persol Business Process Design Inc.

Persol Business Process Design Inc. combines process design capabilities, organizational and human resource management expertise, and talent development skills with cutting-edge technology such as AI to provide BPO services tailored to client needs. Our mission is “to innovate every job and organization to create a better working environment.” Under the umbrella of the Persol Group, which promotes the vision of “Work and Smile,” we are dedicated to contributing to a sustainable society and achieving the SDGs through diverse business endeavors.