#USA #Jim Beam #Clermont #Tim Howard #That Lawn Dude

Jim Beam's Home Field Advantage Campaign

In a spirited initiative set to elevate soccer fandom ahead of the biggest global tournament, Jim Beam® is unveiling its latest chapter of the 'Home Field Advantage' campaign. As the top-selling bourbon in the world and the official spirit partner of the U.S. Soccer Federation (USSF), Jim Beam aims to unite soccer enthusiasts across the nation under one common goal: to support the U.S. Men's National Team (USMNT).

Launching from Kentucky's Heart

The campaign kicks off at Jim Beam's historic distillery in Clermont, Kentucky, where Chase Steson, known as That Lawn Dude, has turned his passion for lawn artistry into a formidable display of fan support. Armed with a lawn mower, Steson mowed an enormous message of encouragement into the very grounds of Jim Beam, transforming the distillery into a giant canvas. His impressive artistry stands tall against the backdrop of the iconic Jim Beam barn, sending a clear rallying cry to the fans.

That Lawn Dude commented, "The lawn is my medium, and Jim Beam gave me the ultimate canvas - their own home field. This one is for the USMNT and for every fan out there who wants to show support. If I can inspire even one person to get out there with their mower or creativity, we’ve accomplished our mission."

Historical Significance and Fan Energy

Today’s launch not only celebrates Steson’s work but also marks the continuing evolution of the 'Home Field Advantage' tagline, initially seen in a Spring advertisement featuring none other than Tim Howard. This American soccer icon brings his experiences from the field to the forefront, emphasizing the importance of fan energy.

Tim Howard shared, "Jim Beam recognizes the power that fan support has on the players. I've played in settings where the crowd's energy is palpable, and the players can feel it. Whether you're in the stadium or at home, showing your support can make a significant impact."

The sentiment articulated by Howard resonates deeply, inviting fans to express their enthusiasm creatively, whether by mowing messages into their lawns or designing their viewing spaces.

Engaging Fans Nationwide

Regan Clarke, the vice president of American Whiskey at Suntory Global Spirits—which owns Jim Beam—echoed these sentiments:

"Fans create the unforgettable atmosphere that makes events like these special. We want to encourage fans to gather, showcase their support, and create their own 'home field advantage'!"

Fans are encouraged to join the movement by sharing their own versions of 'Home Field Advantage' on social media, tagging @JimBeamOfficial. Participants can also enter online for a chance to win a 'Home Field Hosting Haul' kit.

In addition to kicking off the campaign in Kentucky, Jim Beam will next make appearances at the send-off match in Chicago and later in Venice Beach, keeping the momentum going with exciting events every step of the way.

Enjoying Jim Beam Responsibly

For those looking to enjoy the experience from home, Jim Beam has introduced a limited-edition bottle in collaboration with the USSF, along with a refreshingly bold Beam Lemonade recipe. Fans can immerse themselves in the spirit of the tournament, raising a glass to the team—no matter where they are.

The campaign further amplifies its reach through various digital platforms, social media promotions, and thrilling onsite activations, aiming to enhance fan engagement and participation throughout the nation. Whether fans are watching from their living rooms or cheering from the sidelines, Jim Beam wants them to feel connected to the excitement of the tournament.

Overall, Jim Beam continues to innovate not just as a beverage brand but as a key player in the football fan experience, embodying the spirit of camaraderie and enthusiasm that the sport inspires.

About Jim Beam

For over 225 years, Jim Beam has been at the forefront of the bourbon scene, blending history with quality that has been passed down through generations of distillers. With a commitment to craftsmanship and culture, Jim Beam offers a variety of products catering to diverse palates, cementing its place as a leader in the spirits industry. To learn more about Jim Beam, visit JimBeam.com or check out their social channels on Instagram and Twitter.