Photomatic's Debut in Niseko: A New Era for Self-Photography in Japan
Photomatic, a leading self-photo brand operated by Pichive Co., Ltd., has made its grand entry into the internationally renowned ski resort of Niseko in Hokkaido. Located conveniently near the JR Kutchan Station, this exciting new addition is situated within the stylish café ‘meetzz’ inside the multi-purpose commercial facility, LILY HALL, and officially opened its doors on January 10, 2026.
A Hotspot for International Tourists
Niseko has gained acclaim as one of the best snow resorts worldwide, attracting sophisticated travelers from around the globe, particularly from social media circles. With the introduction of Photomatic's self-photo booth, visitors can now encapsulate their unforgettable Niseko experiences in vibrant and unique ways, enhancing their travel memories.
As global tourists flock to Niseko, they will have the opportunity to photograph themselves using the exclusive 'Japanese Culture' frame. This distinctive frame showcases the essence of Japan’s culture through visual elements like ukiyo-e and sushi, allowing users to reflect the nation’s unique aesthetic and festive spirit in their photos. Whether it's a fun memory or a sentimental keepsake, capturing moments at Photomatic's booth promises to produce shareable memories that will resonate globally.
A Peek into the Photomatic Experience
The Photomatic self-photo booth features customizable shooting options—including three varieties of the Japanese Culture frame, along with the classic Basic frame that has garnered popularity in prior operations. Each shoot costs JPY 1,100, covering two prints along with still images and video data. Payments are easily made via credit card or various barcode payment systems.
The facility operates daily from 09:00 AM to 06:00 PM, allowing ample time for guests to enjoy this unique service.
Location:
LILY HALL Café meetzz, 2-12 Minami 1-jo Nishi, Kutchan, Hokkaido
LILY HALL: A Community Space in Niseko
LILY HALL aims to serve as a community hub for both locals and tourists, boasting a custom T-shirt studio, pop-up space, and café, creating a relaxed yet inspiring environment. It is designed to foster the birth of new ideas and exchanges that emerge during visits. Dive into the LILY HALL experience on their
Instagram for more updates, or visit
meetzz for café specialties.
The Origin of Photomatic: Honoring Your Memories
Photomatic emerged in 2018, sparked by the visionary idea of its founder, Hong Seung-hyun, a photographer who proposed a shift from traditional portraits to self-shot experiences. Combining expert lighting setups and innovative aesthetics, Photomatic provides a space where individuals can capture their best moments with ease; simply press the remote button connected to the camera. The remarkable experience has captured attention from South Korean celebrities, including the fandom of BTS since its inception in the country. Following a collaboration with Kitamura Holdings Group, Photomatic officially entered the Japanese market in 2024, offering a new realm of photographic experiences.
For more information about Photomatic, visit their
official website or connect with them on
Instagram,
TikTok, and
X.
Corporate Services and Collaborations
Photomatic extends rental services for its booths to corporate clients. Using their state-of-the-art photography capabilities and unique branding, businesses can bolster their promotional events, beauty launches, and entertainment offerings. With numerous successful projects under their belt, Photomatic is ready to enhance your next event with creativity. Companies interested in utilizing Photomatic's booths for their events can easily request information and materials through their website.
Company Profile
- - Company Name: Pichive Co., Ltd.
- - Headquarters: 13 F, Shinjuku Island Wing, 6-3-1 Nishi Shinjuku, Tokyo, 160-0023, Japan
- - CEO: Yoshinori Osako
- - Services: Self-Photo Studios ‘PICmii’ and ‘Photomatic’
- - Company Website
Photomatic in Niseko promises to transform how memories are captured while embracing the beauty of Japanese culture.