Animation Unleashed: The Creative Journey of 'Ramune Animation'
In a groundbreaking initiative, five art students have poured 330 hours into an extraordinary project that melds confectionery with animation. They have crafted a phenomenal stop-motion animation titled 'Ramune Animation' using 332 Morinaga Ramune candies. Scheduled for release on
January 9, 2026, this project aims to provide encouragement to students as they prepare for their exams.
The essence of the project lies in the dual-sided illustrations painted meticulously by the students on the candies. The heartwarming story features a student aspiring toward their entrance exam, embodying the sacrifices and determination required throughout their journey. Complementing this narrative, the reverse side of each candy illustrates the supportive role parents play, depicting their unwavering dedication and warmth.
'Ramune Animation' Highlights
- - Title: Two Guardians
- - Release Date: January 9, 2026, at 11:00 AM
- - Duration: 221 seconds
- - Watch Here: Ramune Animation
The Morinaga brand has a strong reputation as a study companion, with its candies containing
90% glucose, making them a popular choice among students for boosting concentration. As exam season continues to ramp up, this project aligns with Morinaga’s theme of supporting students facing pressure and anxiety during their studies.
The animation served as the fourth installment in a series of advertising campaigns aimed at exam students, themed around empowering them to tackle challenges proactively. The artistry behind 'Ramune Animation' took form through the students’ remarkable talent, turning each piece of candy into a canvas for storytelling. The students began with sketches of their animations and then employed a projector to transfer these illustrations onto the candies – an intricate process where precision was vital as mistakes could lead to a disjointed story.
Behind the Scenes
A making-of video offers a glimpse into the creative process behind 'Ramune Animation'. The students’ hard work and dedication truly shine through, showcasing how they turned 332 candies (13 mm each) into an inspiring visual narrative. They diligently painted both sides of each piece, contributing to a total of
664 illustrated surfaces, all while consuming the candies that represent their diligence and focus.
Watch the Behind-the-Scenes Video:
Making of Ramune Animation
Transport Advertising Campaign
Starting January 12, 2026, an advertisement campaign based on the animation's candy designs will launch in three metropolitan areas: Tokyo, Osaka, and Aichi. The advertisement will be featured in prominent locations, encouraging students to remain persistent through the exam season:
- - Tokyo: Tokyo Metro Shinjuku Station - Shinjuku Metro Twin Premium Set
- - Osaka: Hankyu Umeda Station D-St. 1 to 4
- - Aichi: Nagoya Municipal Subway Nagoya Station Sunflower Board Advertisement
Advertisement Duration: January 12 to January 18, 2026
This initiative serves as a beacon of support for students striving to succeed in their studies, underlining Morinaga Ramune’s role as more than just a sweet treat. Established in 1973, Morinaga Ramune has created lasting ties with students and professionals alike, helping them maintain focus and refresh their minds throughout various situations.
With 'Ramune Animation', Morinaga reiterates its commitment to nurturing the spirit of perseverance through creativity and community support.