#Japan #Tokyo #Poppy Playtime #Infollens #ZOZOTOWN

Infollens Partners with ZOZOTOWN for Poppy Playtime Merchandise

Infollens, a Tokyo-based import and manufacturing company specializing in entertainment-related products, proudly announces the launch of exclusive collaboration items featuring the popular horror game series, Poppy Playtime. As the domestic licensing agent for Poppy Playtime, Infollens has teamed up with ZOZOTOWN, a leading fashion e-commerce platform, to introduce a captivating lineup of products. This limited-edition collection will be available for pre-order starting from February 6, 2026, featuring a total of nine unique items.

Background and Context

The upcoming release of the newest installment, Chapter 5: Broken Things, set to debut on February 19, 2026, has heightened the excitement surrounding Poppy Playtime. To capitalize on the surge in interest, the collaborative merchandise will showcase characters from the game, merging fashion with the thrilling atmosphere of the horror series. Moreover, Infollens will host a pop-up exhibition at Abeno Harukas in Osaka, bridging the online shopping experience with a physical showcase.

Sales Details

The exclusive items will be sold through a limited pre-order system on ZOZOTOWN, with the order period running from:

• - February 6, 2026 (noon) to March 10, 2026 (11:59 AM).

Following the pre-order period, there may be additional sales opportunities. The items will be publicly displayed online for the first time on February 6, 2026, and will be shipped between mid-May and mid-June 2026, depending on the specific item.

Highlighted Collaborative Items

The Poppy Playtime collection features an array of apparel, including T-shirts and hoodies adorned with character visuals and newly illustrated artwork that captures the game’s unique blend of horror and whimsical design. The items incorporate collegiate themes into their logos and colors, highlighting the game's vibrant aesthetic.

Here are some examples of the limited-edition items:

• - Poppy Playtime x ZOZOTOWN Doey TEE (two colors): ¥5,500 (tax included)
• - Poppy Playtime x ZOZOTOWN Poppy TEE (two colors): ¥5,500 (tax included)
• - Poppy Playtime x ZOZOTOWN Prototype L/S TEE (two colors): ¥6,490 (tax included)
• - Poppy Playtime x ZOZOTOWN Yarnaby Hoodie (two colors): ¥8,800 (tax included)
• - Poppy Playtime x ZOZOTOWN Huggy Wuggy Hoodie (two colors): ¥8,800 (tax included)
• - Poppy Playtime x ZOZOTOWN Doey Tote Bag: ¥3,300 (tax included)
• - Poppy Playtime x ZOZOTOWN Pins Set: ¥4,400 (tax included)
• - Poppy Playtime x ZOZOTOWN Big Acrylic Stand (two designs): ¥4,400 (tax included)

All apparel items will be packaged in boxes inspired by the game’s iconic video tapes used as packaging, immersing fans into the Poppy Playtime universe.

Exhibition in Osaka

Infollens will showcase some of the collaboration items at a physical exhibition in Osaka as follows:

• - Exhibition Period: February 26, 2026, to March 8, 2026.
• - Location: Abeno Harukas Wing Building 9th Floor Event Space.

For updates on the exhibition, follow Infollens on X (@infolens_event) and Poppy Playtime's official X account (@PoppyPlaytimeJP). Please note the exhibition content may change.

About Poppy Playtime

Released initially on Steam in October 2021, followed by a mobile version in March 2022, and subsequently made available on consoles including PlayStation, Nintendo Switch, and Xbox, Poppy Playtime has captivated a wide range of players, especially young audiences influenced by gaming streams on YouTube. Its upcoming Chapter 5 promises to build on its already notable impact in the gaming community.

Beware of Imitations: There have been reports of counterfeit merchandise imitating characters from Poppy Playtime, primarily sold through stores and online auction sites. Infollens advises consumers to be cautious as such items do not follow the correct licensing procedures and may lead to unsatisfactory experiences.

About Infollens

Infollens is a legitimate distributor of officially licensed merchandise, offering a diverse range of products drawn from globally recognized content. With over 500 unique items, Infollens conducts wholesale sales to retail outlets nationwide as well as managing online and direct retail operations.

Company Overview:
Company Name: Infollens Co., Ltd.
CEO: Hiroshi Yasukawa
Headquarters: 1-12-11 Minato, Chuo-ku, Tokyo 104-0043
Established: October 2018
Business Description: Import and wholesale of entertainment-related products, manufacturing and retail.
Website: Infollens Official Site

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