Bay Area Host Committee and Dolby Ignite New Fan Experiences for Superbowl LX

Enhancing Fan Experiences with Dolby and the Bay Area Host Committee

The Bay Area Host Committee (BAHC) has announced an exciting partnership with Dolby, a trailblazer in immersive and real-time entertainment. This collaboration aims to elevate fan experiences during the highly anticipated Super Bowl LX and the surrounding festivities planned for February 2026. With this partnership, both organizations seek to redefine how technology can enhance major sporting events, aligning with the Bay Area's reputation for innovation and creativity.

A Vision for the Future of Sports

Zaileen Janmohamed, President and CEO of BAHC, emphasized the importance of innovation in their partnership, stating, "The Bay Area is synonymous with innovation, creativity, and world-class experiences—values that are at the heart of our partnership with Dolby." The collaboration is set to showcase Dolby's suite of groundbreaking technologies, namely Dolby Vision®, Dolby Atmos®, and Dolby OptiView™, which are indispensable in providing immersive, real-time streaming experiences that keep fans connected to the games they cherish.

Pioneering Technologies in Action

The integration of Dolby's cutting-edge technologies is set to bring fans closer to the game. Dolby Vision enhances the visual experience with stunning color accuracy and brilliant HDR (high dynamic range), while Dolby Atmos delivers an unparalleled audio experience that puts viewers at the center of the action. Dolby OptiView further enriches streaming by leveraging cloud video technology to create more interactive fan experiences.

The events surrounding Super Bowl LX will celebrate local culture and community alongside the innovative technologies presented by Dolby. Kevin Yeaman, President and CEO of Dolby Laboratories, highlighted the importance of this partnership, saying, "At Dolby, we're redefining how fans experience those moments through technologies that bring entertainment, culture, and community to life in new ways."

The Innovation Summit: A Gateway to Interaction

As part of the collaboration, Dolby will serve as the Premier Partner of the BAHC Super Bowl LX Innovation Summit, an event set to be a focal point of the week-long celebrations. This summit will feature immersive demonstrations, thought-leadership discussions, and interactive installations that spotlight how Dolby is shaping the next generation of real-time and interactive experiences across sports and entertainment. Highlights include exclusive demonstrations powered by Dolby technologies and insight sessions from industry leaders who will discuss the future of fan experiences in live entertainment.

Community-Driven Initiatives

Throughout the Super Bowl festivities, Dolby and the BAHC will host various community-oriented programs to showcase the positive impacts of technology. Collaborating with Dolby Cares, these initiatives aim to highlight the meaningful connection between technology and community efforts, thus creating lasting opportunities and impacts. Moreover, both organizations will produce a branded content series that celebrates the spirit of innovation and community within the Bay Area.

A New Chapter for Live Entertainment

In conclusion, this partnership between the Bay Area Host Committee and Dolby marks a significant milestone in enhancing the live sports experience. It not only showcases the capabilities of Dolby's innovative technologies but also reinforces the notion that the Bay Area is a vibrant hub for creativity and connection. As we approach Super Bowl LX, fans can look forward to unprecedented ways to engage with their favorite sports through the marriage of community spirit and technological advancements.